Page Insights
See how your Facebook business Page is doing—and how to make it even better.
Get a pulse on your audience
With Page Insights, you can learn what posts people are engaging with—or not engaging with—so you can make informed decisions about what content resonates best on your Page. These results will help you build your audience and get more people interacting with your business through your Facebook Page.
See how people are connecting with your Page
Click on your Page Insights tab to get reporting on:
- How many people your posts reached and how many people engaged with your posts
- The number of people who called your business from your Page
- The amount of times you responded to customers and your average response time
- The number of check-ins people made to your business with their posts
Understand what content works best
Use your Facebook Page Insights data to adjust your Page, grow your audience and improve engagement. Do this by looking at:
Reach
See how many people saw your posts, as well as how many liked, shared and commented on them. This will help you learn which posts get the most attention, allowing you to create more of the kinds of posts that people will interact with.
Page views
Discover how many people are viewing your Page and what sections they're looking at. Then, get aggregate details on your audience by age, gender and location. Use this information to target different audiences with boosted posts and ads, or tailor your content to their interests.
Actions on Page
See what actions people are taking on your Page—including whether they are going to your website or clicking on your call-to-action button. This will help you adjust your Page to encourage people to take the actions you want.
Posts
See a breakdown of how each of your Facebook Page posts have performed over time. You’ll see how many people each post has reached, how many responded with clicks and reactions and the type of post so you can quickly analyze what’s working best.
People
Understand your audience with aggregate information including age, gender and location. You'll also see when people are looking at your Page and how they found it. This can help you create posts for the best response.
Make a Facebook business Page to start growing your audience.
Additional resources
Take our elearning class on ad reporting to better understand your Page Insights.
Advertiser Help Center
Learn more about Page Insights.
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