Give credit where it’s due.

How do you measure and optimize marketing spend for all channels, online and off, at once? Google Attribution 360 (formerly Adometry) is here to help. Use it to uncover insights, make a true impact on the customer journey, and improve ROI.

Nest

Attribution 360 customer

“We are seeing great results… my new budget just came down and fortunately, I was able to use the data to make different decisions than I would have last year.”

Lewis Broadnax - Executive Director Web Sales & Marketing, Lenovo

Capabilities

Streamline your view.

Google Attribution 360 unifies and analyzes all available data streams (with data-driven attribution, marketing mix modeling, and TV attribution) to create a highly accurate model of a marketer’s full efforts.

Gain confidence with a best-in-class approach.

Google Attribution 360 uses a data-driven algorithmic approach to measure the effect each ad has on a conversion when it’s included (or not) in a particular sequence.

Develop clarity at scale.

The holistic 360 user interface offers insights and recommendation in your language, based on your business needs.

Enjoy enterprise support and services.

The Analytics 360 Suite comes with guaranteed service levels for critical components, ongoing training, and access to new features.

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Success Stories

Our Customers

Carat

Carat helps a leading automotive brand drive marketing innovation with a clear view of cross-channel customer behavior.

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Lenovo

Find out how Lenovo reached a radically new view of marketing results with data-driven attribution.

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Open Colleges

Google Attribution 360 helps Open Colleges see how TV ads turn into online leads

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Featured Resources

Product Overview

Marketing Analytics and Attribution

Know what every marketing dollar is doing for you.

Learn more about how Attribution 360 helps you measure and optimize marketing spend for online and offline channels.

Infographic

Marketing Analytics and Attribution

TV Attribution with Nest.

Though digital is highly trackable, tying real results to TV used to be difficult. See how Nest changed that with TV Attribution in Attribution 360.

Whitepaper

Marketing Analytics and Attribution

Attribution drives marketing impact.

Companies are demanding more accountability for every marketing dollar. Find out how marketers are embracing attribution in a study from Forrester Research.

See All Featured Resources