Our Collection and Configuration APIs help you collect data and manage your account in custom, scalable ways. With the Collection APIs and SDKs, you can measure how users interact with your content and marketing initiatives on any device and platform. The Configuration APIs let you explore flexible and programmatic ways to manage your Google Analytics account.

The multi-screen, multi-device world is the new normal. Google Analytics’ Measurement Protocol measures digital platforms beyond web and apps, so you can connect offline conversions with online activity.

How do visitors actually interact with your pages and/or your mobile app? Use Event Tracking to measure activities like downloads, video plays, and mobile ad clicks.

User Permissions let you choose the right levels of access for different users of your Google Analytics account. Let some people manage your entire account, while others can simply view and analyze.

Understand user acquisition across mobile and desktop with detailed advertising, campaign, and traffic source reports in Google Analytics.

Focus on your audience: demographics, interests, language and location, industry benchmarks, as well as what devices and operating systems are being used. Or use any of Google Analytics 200+ dimensions and metrics to define you own audiences in the way that makes sense for your business.

Compare your data with aggregated industry data from other companies with benchmarking reports. Get valuable context, gain insight into trends occurring across your industry, and find out how you are doing compared to your competition.

Cohort analysis gives you insight into user retention and value, so you can focus on earning more high-value, loyal customers.

Measure your sales, downloads, video plays, conversions, or define your own business goals. Tailor your reporting to suit what you want to achieve and find the visitor actions most likely to help you meet your objectives.

Custom reports can be built in minutes, and they’re easy to share with colleagues. So you can all have instant access to the metrics that really count for your business. In addition, dashboards can give you a summary of many reports on a single page using drag-and-drop widgets for fast, easy customization.

Use Ecommerce reporting to understand customer behavior, improve online merchandising, and drive revenue. Gain insight into the customer's path to purchase, visitor interest in your products, and the performance of your shopping campaigns. You can also view Enhanced Ecommerce reports to identify segments of customers who added items to the cart, but never completed the purchase.

A slow-loading website is more than a frustration: it can hurt your ad sales and search rank. Site Speed reports shows you load times across your site, so you can fix slow pages and increase conversions.

To optimize your site, you first need to understand how users engage with it. Flow Visualization reports let you see and analyze the path a visitor takes on your site, while In-Page Analytics gives you the detail about how they interact with each page. When users can’t find what they're looking for, they search. Site Search reporting in Google Analytics helps you see what your visitors are really looking for, spot missed opportunities, and speed up time to conversion.

Our Reporting APIs let developers expand and explore ways to retrieve report data from Google Analytics. With the APIs, you can save time by automating complex reporting tasks, build custom solutions and visualizations, and integrate Google Analytics data with your own business data for deeper insights.