Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back.
In this session, you will learn how to reap full benefit from this powerful tool - from data collection to action. We will also discuss recent developments in the digital world and how analysis tools are adapting.
Free and open to the Stanford Community - no registration required.
This is your opportunity to get technology updates from and ask questions of subject-matter experts.