printer friendly pageSTRAMGT 527: Product Entrepreneuring
What distinguishes conventional products from hits? The class builds a framework for taking instincts through to idea phase and finally to creation of breakthrough products in creative and online markets. It will begin by dissecting the mechanics of successful video game design, which will then be extended to broader application in the launch of consumer products in a variety of markets and contexts. The objective is to systematically analyze the DNA of a hit product, from product design and testing through to post launch challenges and rapid scaling. We will focus on product attributes as they relate to consumers, organizational challenges, intermediators and, more broadly, the strategic competitive environment.
Units: 2
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Grading: GSB Letter Graded
Instructors:
Goldberg, A. (PI)
;
Pincus, M. (SI)
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