The Web sites you visit work with online advertising companies to provide you with advertising that is as relevant and useful as possible. Personalization may be informed by the content of the Web page you're visiting; registration information you’ve provided; historical searches or predictions about your interests generated from websites you visit.
Yahoo delivers custom solutions to build your brand and drive the response you want. Yahoo's industry-leading targeting tools turn audiences into customers, helping you reach the people who matter to your business and deliver the right message.