Visual Trends

Art Directors Mary K Baumann and Will Hopkins explore the visual trends affecting magazine and book design today. Click once to play movie (1:57). Flash version

Stolley's Laws

People founding managing editor Richard Stolley explains the fundamentals of a successful cover, now known in the industry as "Stolley's Laws." Click once to play movie (2:42). Flash version

Gomez on Books

Jeff Gomez, chief strategist for Penguin's digital marketing efforts, talks about the future of books online. Click once to play movie (1:16). Flash version

Ideo Founder Ponders Media as Communications

IDEO co-founder Bill Moggridge demos "Tangible Earth Project" at Stanford's Publishing Course & challenges publishers to think beyond traditional media in strategizing for the future. Click once to play movie (1:16). Flash version

Baby Center Goes International Online Only

Linda Murray of Baby Center, a "pure play" Web-only magazine, describes Baby Center's business model and explains why the print magazine was abandoned. Click once to play movie (3:05). Flash version

Book Publishing for Emerging International Markets

John Owen, Chairman & Group Publisher of Bonnier Publishing, explains how he mitigates publishing risks, and why he believes emerging markets will play a greater role in his business strategies. Click once to play movie (3:26). Flash version

Jeremy LaCroix on Using a 12-Part Grid to Design a Web Page

Jeremy LaCroix, who was Art Director at Wired magazine before moving into Web design at CNET/CBS, explains how to use the 12-part grid to design a web page, and surveys sites that use the 12-part grid. This presentation took place at the '08 Stanford Professional Publishing Course. Click once to play movie (4:05). Flash version

HarperStudio: Today's Publisher, Today's Challenges

Trade book publishers are under pressure from all sides: soaring author advances, heavy returns, demand for digital formats. What must publishers do to survive? HarperStudio's President Robert Miller lays out new strategies for a new age. This is an audio file of Miller's complete 45-minute presentation from the '08 Stanford Professional Publishing Course. Introduced by Alan Rinzler, Executive Editor of Jossey Bass/Wiley. (45:26 minutes). To listen, click the left arrow on the audio bar at left. To download via iTunes, click on the green iTunes button at right.

Harper Studio: New Approaches to Marketing Books

Bob Miller, President of HarperCollins' new Harper Studio imprint, describes his plans to use new digital tools to market books. Click once to play movie (3:07). Flash version

Making Web Metrics Work

Shari Cleary, Director of Digital Entertainment & Games Research, MTVN Networks, explains how to use web analytics strategically. Click once to play movie (2:09). Flash version

Four Major Online Marketing Trends

Razorfish VP RJ Hilgers identifies and describes four major online marketing trends: the proliferation of content, consumer expectations of control, distribution and accountability. Click once to play movie (2:34). Flash version

Consumer Reports: How to Make More Money with your Site

Consumer Reports VP Kevin McKean describes five ways that sites are making money beyond advertising. Click once to play movie (3:35). Flash version

CNet's Molly Wood on Developing Video Talent

Molly Wood, who anchors the Buzz Report for CNet, describes how organizations can look within to find talent that will engage their audience in a genuine way. Click once to play movie (1:43). Flash version

Chris Anderson Describes "The Long Tail"

Chris Anderson wrote "The Long Tail" and also works for Conde Nast as Editor-in-Chief of Wired magazine. He describes how a large media company might engage audiences taking into account what he has observed in his book. Click once to play movie (2:36). Flash version

How Dwell Magazine Uses the Web

Michela O'Connor Abrams reflects on the synergies Dwell magazine has enjoyed through their web presence. Click once to play movie (4:06). Flash version

Michael Gold Identifies Web "Power Tools"

Michael Gold of West Gold Editorial Consulting explains his concept of web power tools for effective design. Click once to play movie (3:52). Flash version

Nigel Holmes Fires the Imagination

Nigel Holmes of Explanation Graphics reflects on his presentation to a packed house at the SPPC. Click once to play movie (2:34). Flash version

Wired Makes Magazines That Work

Wired magazine executive editor Bob Cohn articulates the lasting value of the magazine and its interplay with online services. Click once to play movie (3:57). Flash version

Yahoo! and the Social Side of Publishing

Yahoo! Director of Product Management Cody Simms explains how MyBlogLog can be used by publishers to add a social networking piece to their sites. Play movie (2:42). Flash version

Photographer Art Streiber on a Digital Workflow

Cover photographer Art Streiber explains how an all-digital workflow brings surprising costs along with its benefits. Click once to play movie (3:04). Flash version

Paul Saffo Examines an Old Idea: E-Books

Forecaster Paul Saffo has excellent timing. He shared his views on E-Books several months prior to the launch of Amazon's Kindle. Play Movie (3:12). Flash version

Glamour on Building a Site That Supports the Magazine

Glamour's Editor-in-Chief Cynthia Leive shares her insights on extending her brand to the Web, including the importance of loosening control, allowing more experimentation, and building authentic voice. Play Movie (3:34). Flash version

Jonathan Alter on Where News Comes From

Newsweek senior editor and columnist Jonathan Alter evaluates crowds and journalists as news sources. Play Movie (3:33). Flash version

Generating statistics in the wild with Podtrac

Podtrac vice president Velvet Beard describes the metrics her firm makes available to podcasters.  Podtrac's free services can help publishers connect with advertisers.  Play Movie (3:25). Flash version

Podcast Strategies with Podango founder Scott Bourne

Podango founder Scott Bourne explains strategies for delivering content through podcasts including channel creation, advertising, and viral marketing. Play Movie (2:59). Flash version

Kenji Kato on Why Podcasts Are So Appealing

Podcaster Kenji Kato explains the flexibility inherent in the podcasting model, allowing publishers to deliver audio and video materials to a wide range of devices. Play Movie (3:42). Flash version

Podcaster Craig Syverson at New Media Expo 2007

What makes a podcast work? We asked Craig Syverson, founder of the Silicon-Valley-based new media company gruntmedia, to give us his take. Note especially what he says about the length of video podcasts versus audio podcasts. Play Movie (3:54). Flash version

Grammar Girl interviewed at New Media Expo 2007

As traditional publishing companies transition content to the Web, an entirely new group of media folk has appeared on the West Coast with roots solely in digital media. Recently, we interviewed a number of them at the New Media Expo in Ontario, California. In this first segment, we talk with Mignon Fogarty, also known as "Grammar Girl," whose audio podcast became so popular that she was offered (ironically)...a book deal. Play Movie (3:39). Flash version

Wired's Art Director on the Basics of Magazine Design

Jeremy LaCroix, Wired Magazine's Art Director, examines common mistakes and offers some practical guidance. Play Movie (1:56). Flash version

Kawasaki on How Blogging Promotes Books

Guy Kawasaki--well-known author, blogger and venture capitalist--talks about the synergies between publishing a blog and publishing a book. Play Movie (2:46). Flash version