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 Below is our collection of Virtual Seminars, now available for free viewing.
FEATURING:
Digital Video: Publishing to the Web
KENJI KATO, Stanford Publishing Courses New Media Group Wednesday, April 02, 11am Pacific Time How do you get the maximum exposure for your video? How do you promote your programs? In this seminar we discuss the many ways of publishing your video.
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Digital Video: After the Shoot
CRAIG SYVERSON, Stanford Publishing Courses New Media Group Wednesday, March 12, 11am Pacific Time Now that you've captured your footage, it's time to focus on how to get that raw material into a finished package. We'll give an overview of the different stages of post-production: video editing, sound editing, color correction, graphics and the like. We'll also talk about the importance of good data storage and effective backup strategies. Key areas covered:
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Digital Video: Choosing the Right Gear
KENJI KATO, Stanford Publishing Courses New Media Group Wednesday, February 20, 11am Pacific Time Producing online media has become much simpler with the advent of new tools—-but you still need know-how to produce something that looks reasonably professional. In this seminar, we'll provide a checklist of what you need and give you our highly biased opinion on each, along with ballpark estimates of the costs involved in getting started. Key areas covered:
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Digital Video: Strategies for Adding Video To Your Site
CRAIG SYVERSON, Stanford Publishing Courses New Media Group
Wednesday, January 23, 11am Pacific Time
Most publishers think that creating compelling video for an online publication, blog or podcast starts with finding the right equipment and training the right staffers. But the first step in unleashing the power of video is to develop a clear strategy for your site. What kinds of content will you feature in your videos? Where will you locate that content? How will you get the broadest distribution for your investment? In this seminar, we'll focus on:
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Harnessing the Power of the Blog
RAND FISHKIN, Founder, SEOmoz.org Blogging can drive traffic to your site and create a community of passionate, dedicated users. It can also be a black hole into which you sink time and money. How do you harness the power of the blog without losing control of your editorial mission? In this session, prominent blogger Rand Fishkin offers clear insight into how to start a blog and how to maximize its reach and effectiveness. He discusses the kinds of content that work best in blogs, and how not to burn out in writing your blog. And he covers the nuts-and-bolts of everyday blogging, including: SEMINAR LEADER:
Secrets of Search Engine Optimization
RAND FISHKIN, Founder, SEOmoz.org
Search engines present both challenges and great opportunities for site designers & developers. Learn how search engines judge a Web page's quality and importance, how to improve your site's ranking, and what it takes to draw more visitors from search engines to your site. SEMINAR LEADER:
Using Web Analytics Strategically
SHARI CLEARY, Digital Marketing Consultant, WebSideStory
We all have technology in place to track Web statistics. But interpreting the data we gather, and changing our sites because of it, are still black arts. What can you track with your Web stats? What should you track? And what do all those datapoints mean for your Web-based publishing business? SEMINAR LEADER:
10 Mistakes Web Sites Still Make—And How to Fix Them
MICHAEL GOLD, Co-Founder and Principal, West Gold Editorial
Many Web sites are still puzzling places that make it hard for users to do what they need to do. Working with a number of example sites, Michael Gold demonstrates strategies for demystifying baffling navigation, sharpening fuzzy identities, unearthing “buried treasure,” translating “site speak” into an audience’s native language, and revving up flat content by making use of the Web’s special powers. SEMINAR LEADER:
Controlling the Conversation:
When You're Liable for Content that Visitors Post on Your Website JON HART, Member, Dow, Lohnes & Albertson, PLLC DAVID WITTENSTEIN, Member, Dow, Lohnes & Albertson, PLLC Web 2.0 has arrived--and how the publishing landscape has changed! Now your readers are taking control and talking back--posting on your site, chatting with each other, creating mash-ups from copy-protected content taken from the Web. How should a publisher respond? Should you be screening and editing your readers' postings--or will your efforts to moderate the discourse just make it more likely that you'll get sued? In this seminar, we'll review the basics of libel, copyright, and trademark law, and you'll learn the circumstances under which the publisher of a website or blog could be held liable for content posted by others. SEMINAR LEADERS: David Wittenstein is the head of the Media and Information Technology practice of the law firm of Dow, Lohnes & Albertson, PLLC. He represents media and telecommunications companies on a broad range of intellectual property and commercial matters. Mr. Wittenstein is a former Adjunct Professor at Howard Law School, where he taught the school's copyright law course. He has written extensively on intellectual property and media law. 
How to Connect With Book or Magazine Readers Through Effective Typography
INA SALTZ, Principal, Saltz Design
Why is type so important? Type can be a powerful communications tool, conveying the personality of the story as well as the essence of your publication. Choosing the right typefaces will help you both advance your message and make a strong connection with your reader—and it doesn't cost extra! This session explores various ways in which your type choices can define your identity, enhance legibility, and differentiate you from your competition. SEMINAR LEADER: 
Multi-Media Platforms: 5 Keys to Developing your Content and Establishing your Brand
KATHLEEN SPINELLI, Principal, Brands-To-Books, Inc.
Magazines become books, books become web sites, web sites become product lines…branded content can move into many forms. Whether you are at the beginning stages of creating a multi-platform brand, or looking to expand your established brand into other forms of media, this seminar will offer you valuable lessons and real-world examples of effectively optimizing content and brand building. The session will include:
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Blogs: The Next Big Thing in Marketing & Communications ELISA CAMAHORT, Founder and President, Worker Bees The blogger community tends toward hyperbole when defining the potential impact of blogging. In truth, blogging is an evolutionary technological tool, neither revolutionary nor disruptive. Blogging provides new efficiencies and economies of scale to the business world--primarily by carrying out already familiar functions and strategies in new ways. This Virtual Seminar will outline how adoption of a blog in your organization can add significant value to your marketing and communications functions.
The session will include:
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Copyright Law II: Permissions, Releases and Fair Use--When Do I Need Them and What Should They Look Like? JONATHAN HART, Partner, Dow, Lohnes & Albertson DAVID WITTENSTEIN, Partner, Dow, Lohnes & Albertson This seminar, which follows last year's popular virtual seminar "Copyright Law: What All Editors and Publishers Need to Know," covers the rights (copyright, trademark and right of publicity) that are important for publishers to understand in their business life; and outlines the exemptions and exceptions that publishers can rely on to avoid having to obtain these rights, with a special emphasis on fair use. The speakers will use examples of how Web publishers, in particular, are "borrowing" one another's headlines as a springboard to discuss best practices for drafting licenses, releases, and rights acquisition documents. SEMINAR LEADERS: David Wittenstein is the head of the Media and Information Technology practice of the law firm of Dow, Lohnes & Albertson, PLLC. He represents media and telecommunications companies on a broad range of intellectual property and commercial matters. Mr. Wittenstein is a former Adjunct Professor at Howard Law School, where he taught the school's copyright law course. He has written extensively on intellectual property and media law.  Writing and Editing for the Web
SUSAN WEST, Principal, West Gold Editorial Good Web copy is fundamentally different from printed material. For starters, it's shorter, formatted for scannability, and written so that every word is effective. But it's also packaged so that users immediately understand what they can do and what the payoff is. Through demonstrations and examples, you'll learn how to create "Webified" articles and headlines, link labels, and other display copy that inform and encourage users to act.
SEMINAR LEADER:  Getting Your Enewsletters Read
LOREN MCDONALD, Vice President, EmailLabs Publishers have discovered that email newsletters are a critical part of their customer and subscriber communications, but working with email newsletters has become increasingly challenging. Spam filters, overloaded inboxes, changing subscriber behavior and other challenges have conspired to make it more difficult to get your newsletter delivered, opened and read.
Loren McDonald, an expert in enewsletter development and delivery, is a Vice President at EmailLabs and leader of its consulting services team and training program. Prior to joining EmailLabs, Mr. McDonald founded several Web-based companies dealing with online/direct email marketing. He was also responsible for the Northern California online marketing and strategy practices of USWeb/CKS. He is a frequent speaker on email marketing topics, is quoted regularly in the press, and has written nearly 50 articles on the subject--including the monthly ClickZ E-Mail Delivery column. Copyright Law: What All Editors
and Publishers Need to Know JONATHAN HART, Partner, Dow, Lohnes & Albertson DAVID WITTENSTEIN, Partner, Dow, Lohnes & Albertson Knowledge of copyright is critical for every editor and publisher. Here's a quick and engaging way to update your copyright IQ. Two experts provide information on: copyright terms... important differences between U.S. and international copyright law... Web versus print... the public domain... and what to cover in writers' contracts. One of our most popular seminars!
Jonathan Hart is a member of the Media and Information Technology practice of the law firm of Dow, Lohnes & Albertson, PLLC. He represents media and technology companies on a broad range of intellectual property and commercial matters. Mr. Hart is the author of @Law, a regular feature on WSJ.com, and Law of the Web: A Field Guide to Internet Publishing, published by Bradford Publishing. David Wittenstein is the head of the Media and Information Technology practice of the law firm of Dow, Lohnes & Albertson, PLLC. He represents media and telecommunications companies on a broad range of intellectual property and commercial matters. Mr. Wittenstein is a former Adjunct Professor at Howard Law School, where he taught the school's copyright law course. He has written extensively on intellectual property and media law.  How to Manage Editors and Writers
BILL MARKEN, Editor-in-Chief, Garden Design Magazine While not necessarily like herding cats, managing editorial teams calls for special strategies and skills. How do you inspire the creativity and dedication needed to produce a fresh, compelling magazine or book at the same time you instill discipline and install systems to ensure that you get the thing out on time and on budget? Bill Marken shares 30+ years of lessons learned in the trenches with editorial teams ranging in size from five to seventy-five, with both freelance and staff, including current experience editing a national magazine remotely with staff scattered around the country.
Now editor-in-chief of Garden Design magazine, Bill Marken has spent his professional career in magazine and book publishing. He served for 15 years as editor-in-chief of Sunset magazine, and was founding editor-in-chief of Rebecca's Garden magazine, based on the popular syndicated television show, published by Hearst Corp. As editor-in-chief of eHow.com, he led the contextual commerce site to the Nielsen/Net Ratings' top 10 information sites. He was the author of How to Fix Just About Everything and co-author of Gardening for Dummies. He was editorial director of Williams Sonoma's Taste magazine and consulting editor/columnist for Garden.com.  Writing Short: Packing 5,000 Bits of
Information into a 500-word Assignment SAMMYE JOHNSON, Professor, Trinity University PATRICIA PRIJATEL, Professor, Drake University The average length of writing assignments continues to shrink, with editors frequently asked to tell a comprehensive story about a significant issue in fewer than 500 words. How do you get writers to create complete, well-researched pieces--with personality--in slightly more than a typewritten page? And how do you make that information pop off the page?
You will learn strategies for:
Patricia Prijatel is the E. T. Meredith Distinguished Professor of Journalism at Drake University, where she heads the magazine sequence and also directs the E.T. Meredith Center for Magazine Studies. She has been an award-winning editor, writer and designer for consumer magazines, newspapers, and academic journals. She is a regular first-round judge for the National Magazine Awards. Sammye Johnson is professor and Carlos Augustus de Lozano Chair in Journalism in the Department of Communication at Trinity University in San Antonio, Texas. Prior to joining the faculty, Johnson was an award-winning magazine editor and writer for more than a decade. She continues to freelance for consumer, trade, and public relations magazines and is a regular first-round judge for the National Magazine Awards. Johnson and Prijatel are the co-authors of The Magazine from Cover to Cover (2000) and Magazine Publishing (1999).  Publishing Without Borders:
Strategies for International Publishing MICHAEL ROSS, Senior Vice President, Encyclopaedia Britannica Expanding into new markets doesn't mean just looking at new methods of distribution. If you want to stay competitive, you have to reach beyond borders.
This hour-long primer offers a clear and concise roadmap to: selling and buying publishing rights around the world; multi-formatting and using translation-friendly product designs; working with agents internationally; and negotiating advances, licensing fees, royalty rates, term limits, and minimum guarantees. Michael Ross is Senior Vice President at Encyclopaedia Britannica, has held executive positions at World Book, McDougal Littell, and NTC Publishing, and has completed major publishing deals with dozens of international publishers. Some of his partners in both print and electronic publishing include AOL Time Warner, IBM, Bertelsmann, Dorling Kindersley, and Heinemann Library. He is the past president of the board of directors of the Association of Educational Publishers.  Best Ways to Grab Reader Interest Now
GREG CURTIS, former Editor, Texas Monthly Faithful and engaged readers are absolutely necessary. Without them a publication will fail. Here's how to attract and hold readers' attention by creating the stories readers want and presenting them in the most exciting and interesting ways. The seminar includes story selection, headlines, cover sells, writing sharp captions, creating strong first lines, and more.
As Editor of Texas Monthly for almost 20 years, Greg Curtis won numerous honors, including five National Magazine Awards. In January 2000, the Columbia Journalism Review named him one of the ten best magazine editors in America. He has written for many publications including Time, Fortune, Rolling Stone, and The New York Times Magazine. Making Your Website Work Harder
MICHAEL GOLD, Principal, West Gold Editorial In this tough economic environment, it's more important than ever that your Web site work for you--and for site visitors with increasingly high expectations and short attention spans. Does your home page make it easy for visitors to understand what your company or organization does and what your site is offering? Is content scannable? Are crucial items visible "above the fold?" Can your navigation be made more intuitive? This seminar, which includes a tour of example Web sites, presents the critical dos and don'ts for a usable site.
Co-founder of Hippocrates magazine (now Health), Michael Gold has been advising print and Web site publishers for the past eight years, including those at Time, Inc./America Online, WebMD, PC World, AARP, and the American Chemical Society.  Maintaining Profitability in Lean Years
JOHN Q. GRIFFIN, President, Magazine Division National Geographic Okay, so things aren't that great just now. But there are smart ways to manage such situations. In this session, John Q. Griffin tackles the difficult issues: how to manage your staff during a downturn, which expenses to cut first, how to recognize and take advantage of lean-year opportunities, and more.
John Q. Griffin draws from extensive publishing experience. Prior to his role at National Geographic, he was COO of Hearst Magazines International, Chairman of PC World, and President of Magazines for Rodale Press. 
Branding: Building A Business Model That Sustains You in Down Times
JOHN KILCULLEN, President, VNU Branding is the process of delivering a product that consistently meets the expectations of your customers. It promotes a sense of confidence and security that makes readers choose your publication over a competitor's. When you develop a strong brand identity in the marketplace, you build a sustainable business model.
Creator of the world famous "...For Dummies" brand, John Kilcullen co-founded IDG Books in 1990. He is a recipient of Advertising Age's Marketing 100 Award for overall editorial design and independent publishing excellence, and IDG's Entrepreneur of the Year Award. He has been profiled in The New York Times, San Francisco Chronicle, USA Today and numerous other publications. |
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