Lars Hofmann , MD

Global Outbound Product Management
Siemens Medical
Mountain View, California

Lars Hofmann is the Head of Global Outbound Product Management for Angiography & Interventional X-ray Systems at Siemens Healthcare located in Forchheim, Germany. His team is responsible to position and globally market the entire product portfolio of Siemens Angiography including recording systems. Deep understanding of customer needs and markets is the foundation for any successful sales and marketing strategy. This is especially important in a growing interventional and minimal invasive procedure market where the traditional customer segments becomes increasingly diverse due to new clinical stakeholders entering the field of angiography, e.g. the field of hybrid operating rooms.

Previously at Siemens Healthcare, he served as Director of Product Management and Global Marketing, Ultrasound Premium Markets in Mountain View, CA. From 2007 to 2010, Mr. Hofmann was Director of Siemens Healthcare Academy and before that the Global Product Manager of the Cardiac and Acute Care CT. Prior to Siemens, Mr. Hofmann was a Resident of Cardiac Surgery at the Heart Center Leipzig and a Research Fellow at the Brigham and Women's Hospital. Mr. Hofmann received his M.D. from Philipps-Univeritat Marburg. He was also a Research Fellow at Georgetown university in the Lombardi Cancer Center. Additionally, he speaks German, English, and French