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BUS 15 — An Agile Approach to Product Management

Quarter: Spring
Day(s): Thursdays
Time: 7:00—8:50 pm
Date(s): Apr 28—May 26
Duration: 5 weeks
Drop By
Drop Deadline: May 11
Unit(s): 1 Units
Tuition: $305
Format: On-campus course
Limit: Limit 40
Status: Closed
In an ever-fluid landscape, today’s product development processes present new challenges and opportunities to product managers and Agile practitioners alike. This course helps connect the dots between product management and Agile frameworks, exploring the why, what and how of creating and delivering successful products that delight customers and build scalable businesses.

With the help of in-class group exercises, lectures, and local industry guest speakers, this course seeks to provide hands-on experience in product management and Agile methodologies. As hands-on practice, students will create and iterate on business models, frame product ideas, and understand team and organizational dynamics. As a bonus, after-class exercises will be conducted for students who want to gain additional hands-on experience. This course also examines various aspects of product development both in the context of startups as well as large-scale businesses. For those seeking to enter product management, we will discuss career paths and how to learn and play the rules of the career game. Culminating in a panel of guest speakers from leading Silicon Valley companies and venture capital firms, this course aims to be particularly valuable for early stage product managers as well as those looking to work in product management.

Muffi Ghadiali, Product Manager, Amazon Lab126

Muffi Ghadiali has more than fifteen years of experience in building software and hardware products and services. Throughout his career, he has managed a range of consumer offerings, including software products, consumer devices, and online services for Lab126 (part of Amazon.com), HP, and Synaptics.

Bernie Maloney, Agile Coach, Persistent Systems; Principal, GreenFieldZ

Bernie Maloney has more than twenty years of high tech experience with such firms as Bell Telephone Laboratories, HP, and TiVo.

Textbooks for this course:

No required textbooks