The Power of Stories to Fuel Innovation (XINE217)

Course Description

A big idea is not enough. You need people to create it and people to buy into it. Your big idea needs a story. Stories fuel innovation. They hold the power to transform listeners; to take listeners on a journey that changes how they think, feel or act. This interactive online course covers the variety of roles a narrative can play, and its potential to transform an organization or new venture. Explore why story is at the heart of effective innovation and how story can be used to transform culture.

Learn How To:

  • Understand the role story plays in business, and specifically innovation
  • Determine what makes a good (and bad) story
  • Use and craft stories for internal and external stakeholders, to further your strategic advantage and spur innovation


  • Jennifer L. Aaker

Watch a free webinar with Jennifer L. Aaker: