The Stanford Center for Internet and Society, where I am an affiliate scholar, is a thought leader on consumer privacy and a source for potential solutions. The CIS Cookie Clearinghouse, for instance, intends to publish lists of tracking cookies to block or allow based on objective, balanced criteria informed by consumer expectations. According to recent work by Daniel Solove and CIS affiliate scholar Woodrow Hartzog, Federal Trade Commission privacy enforcement is also trending toward upholding what consumers have come to expect regarding their data. Violating consumer expectations around privacy is probably itself a sufficient reason for intervention. Consumers who take steps not to be tracked, or who rely upon representations that they are not being tracked, shouldn't be. My new project, however, asks a different question: Why should consumers worry about being tracked in the first place? What exactly is the harm here? Read more » about Why Opt Out Of Tracking? Here's A Reason