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STRAMGT 556: Venture Studio for Credit

Venture Studio for Credit, offered by the Stanford Graduate School of Business, is a project-based course in which students apply the concepts of design thinking, engineering, finance, business and organizational skills to design and test new business concepts that address real world needs. Our aspiration is to help teams identify an unmet customer need, design new products or services that meet that need and develop business models to support the creation and launch of startup products or services. Students will learn critical techniques about starting and launching a venture. This skills set is applicable to intrapreneurship as well.nnTeams will work one-on-one with an instructor and staff coach each week to help them navigate the Startup Garage innovation process. Teams are invited to move through the innovation process at their own pace. Instructors and coaches help ensure teams capture key learning and skills and apply them to their project. By the end of the course you and your team will have developed, prototyped and tested a novel product or service and business model.nnS556 - Venture Studio for Credit: DesignnnCollaborative, multi-disciplinary teams will identify and work with users, domain experts, and industry participants to identify and deeply understand customer needs and design products/services and a business model to address those needs. Each team will conceive, design, build, and field-test critical aspects of both the product or service and the business model. This course integrates methods from human-centered design, lean startup, and business model planning. The course focuses on developing entrepreneurial skills and applying those skills to specific problems faced by those users identified by the teams. Teams will get out of the building and interact directly with users to develop a deep understanding of the challenges they face and to field test their proposed services, products, and business models.
Units: 2 | Grading: GSB Pass/Fail
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