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Privacy Policy

Stanford Graduate School of Business provides the following information relating to your privacy. In general you can visit our website without telling us who you are or revealing information about yourself.

Stanford Graduate School of Business sites that collect data of any type are required to abide by and provide a link to our Privacy Policy.

Our Information Collection and Use Practices

Your information may be collected by Stanford University and Stanford Graduate School of Business for internal marketing and development purposes. Stanford University and Stanford Graduate School of Business will not sell any personal information to third parties for purposes of marketing, advertising, or promotion. Stanford Graduate School of Business does, however, use Google Analytics as described later in this policy.

Stanford Graduate School of Business uses various methods to collect information, including information that you provide, cookies, web beacons, Google Analytics, referrers, IP addresses, and system information.

Personal Information

Stanford Graduate School of Business website or other websites that incorporate this privacy policy may collect personally identifiable information, including your name and contact information (email, address, telephone number), and other identifiers to contact you directly.

Forms and Transactions

Stanford Graduate School of Business department sites may use online data entry forms to collect personal information from web visitors who choose to identify themselves for the purpose of transacting e-commerce or receiving products, services, or information.

Some websites covered by this policy may request personal information from you in order to complete a form or transaction. Your information, including personal information, may be shared with third parties, such as event registration systems, to complete your transaction.

Website Analytics

Stanford Graduate School of Business uses website analytics tools to retrieve information from your browser, such as the site you came from, the search engine(s) and keywords you used to find our site, and the pages you view within our site.

Cookies, Web Beacons, and Google Analytics

We use technologies such as cookies, web beacons, and Google Analytics, to collect information about your age and gender, the pages you view, the links you click, and other actions you take on our website and to advertise on other websites. See below for a detailed description of these technologies.

IP Address and Browser Information

We collect certain standard information that your browser sends to every website you visit such as your IP address, browser type and language, access times, and referring website addresses.

When you visit the Stanford Graduate School of Business website we gather and store this information to allow us to evaluate the use of our website and make improvements. This information is stored and used in the aggregate only and is not used to obtain personal data or to contact you personally.

Cookies and Web Beacons


We use cookies, small snippets of data sent to your computer, to track usage patterns, traffic trends, visitor behavior, demographics, visitor interests, and for remarketing. First Party Cookies are set through this website directly, including the Google Analytics cookie. Third Party Cookies are set by third parties, also through this website. Most web browsers automatically accept cookies. Choosing to accept cookies enables some online services to work more efficiently or makes the use of those services more convenient. You may set your browser to refuse cookies from any website that you visit. If you set your browser to refuse cookies, you may be unable to fully use certain portions of the website.

Web Beacons

We may utilize web beacons, also known as clear GIFS, from third parties to help us compile aggregated statistics regarding the effectiveness of our site. Web beacons are used in combination with cookies to help understand how visitors interact with our site. We may include web beacons in promotional email messages or our newsletters in order to determine whether messages have been opened and acted upon. We prohibit web beacons on our website from being used by third parties to collect or access personal information.

Google Analytics

Google Analytics Cookies

We use Google Analytics to collect information about visitor behavior on our website. The Google Analytics Demographics and Interest Reporting feature allows Stanford Graduate School of Business to identify trends in the usage of its website which may be published in reports for internal use and to develop the site and content around our visitors’ interests. We use Remarketing with Google Analytics to advertise online and make ads more relevant.

Demographics and Interests data comes from the third-party DoubleClick cookie for web traffic. Google Analytics stores information about what pages you visit, how long you are on the site, how you got here and what you click on. We therefore do not use this tool to collect or store your personal information (e.g. your name or address) so this information cannot be used to identify who you are. We have also turned on Remarketing with Google Analytics. Remarketing cookies will be used by third parties (including Google) to show our ads on websites other than our own.

Stanford Graduate School of Business use Google Analytics’ Remarketing cookies to serve more relevant ads on third-party websites based on your past visits to our website or other websites. Google operates the DoubleClick online ad serving product, providing advertisers, web publishers and direct marketers with the tools needed to plan, execute, and analyze marketing programs with greater ease and efficiency. Note: Cookies placed by Google for behavioral advertising, including the opt-out cookie, will appear as DoubleClick cookies.

Opt-out of Google Analytics

Using the Ads Settings (, you can opt-out of both Google Analytics for Demographics and Interest Reporting and Remarketing with Google Analytics. In addition, you can use the Google Analytics Opt-Out Browser Add-on to disable tracking by Google Analytics.

Google is a Network Advertising Initiative (NAI) member, which is an organization committed to transparency and choice. The NAI opt-out tool was developed in conjunction with the Digital Advertising Alliance (DAA) for the express purpose of allowing consumers to “opt out” of the Interest-Based Advertising delivered by members on Web pages using cookies.


A referrer is the information passed along by a web browser that references the web URL you linked from. Our web server automatically gathers this information.

IP Addresses

Web servers use your IP address to identify your computer so that data, such as the web pages you request, can be sent to you. Our web server automatically gathers them.

System Information

System information includes time, type of browser being used, the operating system or platform, and CPU speed. Your web browser sends this information automatically when you are connected to a website. This information is used by Stanford Graduate School of Business to identify broad demographic statistics and may be used to provide information appropriate for your computer system. Stanford Graduate School of Business will not use this information to attempt to identify your personal information.


While no system can provide guaranteed security, we take reasonable efforts to keep information you provide to us secure. We implement safeguards including encryption technology and physical security at the location of the server where information is stored.

Do Not Track

Stanford Graduate School of Business does not track visitors over time and across third party websites to provide targeted advertising and therefore does not respond to “do not track” signals. Third party signals such as Google Analytics use cookies to collect information that is not considered personally identifiable and is not combined with information that is personally identifiable.

Links to Other Sites

Stanford Graduate School of Business website includes hyperlinks to sites maintained or controlled by others. Stanford Graduate School of Business is not responsible for and does not routinely screen, approve, review, or endorse the contents of or use of any of the products or services that may be offered at this or any other website. We advise you to review the individual privacy policies of the respective sites.

Updates to Privacy Policy

Stanford University reserves the right to modify this privacy policy at any time. We encourage visitors to frequently check this page for any changes to its Privacy Policy. Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change.

Contact Information

If you have questions about our Privacy Policy, we would like to hear from you.

Last revised on: July 31, 2015