Byron Reeves Stanford Dept. of Communication.Arousal Responses to Interactive Media
May 19, 2000
Interactive media create new opportunities to affect psychological
arousal in users. Arousal responses are important determinants
of attention to media, memory for information, and evaluation
of media experiences. This presentation will review the basic
research about arousal responses to old and new media, and present
results of new experiments that show how different media content
and forms of interaction can affect physiological arousal.
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Byron Reeves
is the Paul C. Edwards Professor of Communication and Director
of the Institute for Communication Research at Stanford University,
with an appointment in Symbolic Systems. His research is about
the psychological processing of media in the areas of attention,
emotions, learning, and physiological responses. He is co-author
(with Clifford Nass) of The Media Equation: How People Treat
Computers, Television, and New Media Like Real People and Places
(New York: Cambridge University Press). His research has been
the basis for a range of products, including software agents,
telephone systems, entertainment systems, and test instrumentation.
His academic background is in graphic design and music (B.F.A.,
Southern Methodist University), and communication and psychology
(Ph.D., Michigan State University).
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