9/11/2015 – Get Ready to Entrust Your Retirement to a Bot (Wired)

Sep 11, 2015 Comments Off by

Companies looking to offer retirement plans will soon have a new alternative. Automated investment adviser Betterment said today that it will soon offer a 401(k) platform for employers. In other words, your retirement fund may one day be run by code.

The wealth management startup has made a name for itself in the past few years for its so-called robo-adviser services. Investors hoping to do more with their money, but who might not be able to afford the hefty fees that come with financial advice from a human, have turned to companies like Betterment, Wealthfront, and FutureAdvisor for help. The startups pride themselves in providing a clean mobile experience paired with automated investing for the more tech-savvy millennial investors gravitating to their services.

Read the full article in Wired.

Financial Landing 2015

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