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News Release

October 17, 2007


Mark Shwartz, Woods Institute for the Environment: (650) 723-9296,

President of World Wildlife Fund to deliver lecture on using global markets to 'Save the Earth'

Carter Roberts, president and chief executive officer of the World Wildlife Fund, will deliver the annual Conradin von Gugelberg Memorial Lecture on the Environment at 6 p.m. Tuesday, Oct. 23, in Bishop Auditorium at the Graduate School of Business (South Building).

The lecture, "Enlightened Self-Interest: Harnessing the Power of Markets to Save the Earth," is free and open to the Stanford community. A reception will follow.

The leader of the world's largest conservation organization, Roberts will explain how climate change and other global threats have changed the way his organization and others address conservation. For corporations, he argues, the lesson is clear: Conservation is no longer a question of reputation but of long-term survival. Through collaborations with major corporations (such as Google, Coca-Cola and Wal-Mart), local communities and other institutions, the World Wildlife Fund has created a model for engagement that is designed to produce lasting change and sustainable growth.

The von Gugelberg Fund aims to promote an environmental ethic among students and alumni of the Graduate School of Business. The MBA Class of '87 established the lecture series and a memorial fund to honor von Gugelberg, a classmate known for his commitment to environmental protection.

The lecture is hosted by the Business School's Center for Social Innovation and the Woods Institute for the Environment at Stanford. For more information, contact the Center for Social Innovation at 725-5399 or e-mail


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