Design Thinking Boot Camp: From Insights
to Innovation

Ready to drive innovation at your company? Want to discover unexpected opportunities in the marketplace and understand your customers at a deeper level? Then dive in and get your hands dirty at Design Thinking Boot Camp: From Insights to Innovation. It’s four intensive, experiential days working in the field and at the epicenter of innovation—Stanford’s Hasso Plattner Institute of Design, also called called the ""
Summer Program Dates: July 12-15, 2016
Application Deadline: May 6, 2016

Fall Program Dates: September 13-16, 2016
Application Deadline: July 15, 2016
Location: Hong Kong

Program Tuition: $11,500 USD
Program tuition includes course materials, breakfast and lunch on each day. Lodging not included in program tuition.


Empathy and experimentation. Inspiration and ideation. Design Thinking Boot Camp: From Insights to Innovation is a dynamic mix of short instructional lectures, demonstrations, and guided, hands-on teamwork. With a 5:1 student/teacher ratio, you'll learn the tools of this user-centered, prototype-driven process from world-renowned faculty and trained coaches.

You'll put those new tools into practice right away with a real-world innovation challenge from an outside company. You and your team will hit the ground running, interviewing and observing customers in the field to understand what motivates them. Then, you'll head back to the to ideate and prototype, test and re-test to develop fresh, innovative solutions. Implementing the design thinking principles and practices you've learned is our top priority. That's why we help you create an action plan for real work projects and provide post-program coaching so you can successfully execute innovation in your own organization.

Faculty Director
Perry Klebahn
Perry Klebahn

Is a founding faculty member of Stanford’s Hasso Plattner Institute of Design ( He is the founder and former CEO of Atlas Snowshoes, former COO of Patagonia, and former CEO of Timbuk2.

Video Introduction
Design Thinking in Executive Education
"Innovation is essential in every aspect of your business. And it can be taught." — Perry Klebahn

Get a sneak peek at this hands-on, transformative experience and see why it's unlike any other executive education program.
Key Benefits

Design Thinking Boot Camp: From Insights to Innovation will help you:

  • Empathize with the customer to develop deep consumer insights
  • Improve your interview and observation techniques to better understand customer motivations
  • Define and reframe a problem based on the emotional needs of customers
  • Develop a just-try-it mentality through rapid prototyping and iteration
  • Learn how to embrace diversity of opinion using a common process for design
  • Empower others in your company to use design thinking to drive innovation

Program Highlights

At the heart of Design Thinking Boot Camp is a field research project that gives you the opportunity to learn by doing. Every session tackles a real-world business challenge presented by an outside company—an airline, a hotel, a gas station, etc. You and your team will collaborate with this company to enhance the customer experience by:

  • Interviewing key management and personnel
  • Observing and interviewing customers in the field
  • Ideating, designing, prototyping, and iterating to develop new solutions

Then, you'll present those innovative ideas to company management. There's no better way to practice what we teach.

Who Should Attend?

Design Thinking Boot Camp: From Insights to Innovation is for thinkers and doers—open-minded, action-oriented executives who want to implement and drive innovation at work. It’s specifically designed for:

  • Executives and managers responsible for tackling strategic challenges at their organizations
  • Team members who want to collaborate on design thinking
SAMPLE Participant Mix
I truly enjoyed how fast everything moved, and how lectures were interspersed with practical exercises. Upon returning to my organization I was able to train all of my design leaders and product development managers on design thinking, and we started using the framework immediately to drive innovation and problem solving.
– Michael Alexin
Vice President General Merchandise Manager
Target Corporation


Stanford University
The Stanford campus is world renowned for its natural beauty, Spanish mission-style architecture, and temperate climate. With more than 8,180 acres (3,310 hectares), Stanford's campus ranks as one of the largest in the United States. Participants in Stanford's Executive Programs become part of a quintessential university setting, residing together, walking or biking to classes, and enjoying access to Stanford University facilities.
Hasso Plattner Institute of Design
The is a hub for innovators at Stanford. The's focus is on creating transformative learning experiences, and the innovations follow. Along the way, students develop a process for reliably producing creative solutions to nearly any challenge. In Design Thinking Boot Camp, executives from commercial and non-profit organizations from around the world are immersed in the fundamentals of design thinking.


Angel Dodson
Associate Director, Programs and Marketing
Phone: +1.650.725.0691

The Stanford Difference

The Place: Immerse yourself in innovation.
The Experience: Transform your thinking, your career, your company.
The Approach: Challenge yourself with research-based learning and real-world experience.