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Behavioral Lab

The Behavioral Lab is an interdisciplinary laboratory designed for the study of human subjects.

Lab resources are available to all Stanford GSB faculty and PhD students to support research that uses human participants.

Generally, topics of research conducted in the lab relate to organizational behavior or behavioral marketing. The lab also works with faculty in political and behavioral economics.

Lab staff can assist you with your research by:

  • Programming a study.
  • Posting a study to one or more of the available subject pools.
  • Paying participants.
  • Running participants through experiments in the lab.
  • Creating study materials.