Online Social Networks Can Increase Ad Revenue by Stimulating Content

To increase revenue, social networking sites need to give their most active users reason to post more information and make more friends, according to Harikesh Nair of the Graduate School of Business and his co-researchers.

Netflix Broke the Rules and Won The video rental service broke new ground with a patented consumer model that had no deadlines or penalties and charged a set monthly fee. “Netflix got it right, ” said Professor Sunil Kumar.

Businesses Can Win the Competition Against Open-Source Technology

Commercial vendors can compete successfully against open-source products says Professor Haim Mendelson. To do so they must be first to market, judiciously improve product features, keep the product closed so the open source competitors cannot tap into the commercial network, and segment the market.

Strategies for Getting Users to Adopt Computer Software Security Patches Malicious hackers have cost businesses millions of dollars, yet many users continue to take chances by not downloading programs to stave off intruders. The best way to get consumers on board in the war against computer viruses is for software producers to create reliable, easy-to-use programs and make them easily accessible to users. (September 2005)

The Sunset of the Center for Electronic Business and Commerce The Business Schools Center for Electronic Business and Commerce ceased to exist as a separate organization in 2005. Instead, its cases, courses, and research were absorbed into the larger fabric of the School just as its founders had forecast at its founding five years earlier. (August 2005)

Journal Explores Life in the Electronic Age Spending time on the Internet can have a negative effect on personal life such as reducing time spent socializing with friends says political scientist Norman Nie. (November 2002)

Slow Growth for Business-to-Business Online Buying Business-to-Business online sales haven’t reached the heights once forecast, but researchers predict the growth will be steady and the cost savings substantial. (September 2002)

Reshaping Industries with Internet Supply Chains excerpted from the book by Garth Saloner and A. Michael Spence John Wiley and Sons, 2001 This book on electronic commerce is divided into two parts: "Perspectives" provides an overview of these important issues in electronic commerce; "Cases" written under the supervision of Stanford faculty provide real world insight. Both parts contain a wealth of information about technologies, industries, firms, strategies, and organizational structures as well as issues that the challenge of electronic commerce poses for practitioners. (August 2001)

Online Data Exchanges Boost Efficiency The Internet and other forms of rapid data exchange are creating more efficient supply chains. How companies are building these "exchanges" was the key topic at the Stanford Global Supply Chain Management Forum where representatives from 170 companies gathered. (June 2000)