Pharmaceuticals
The current entrepreneurial enthusiasm for innovation in health care is likely to continue regardless of the political fate of the Affordable Care Act, one of the nation's top doctors told a Stanford audience recently.
Jack Cochran, the executive director of the Permanente Federation, the umbrella...
STANFORD GRADUATE SCHOOL OF BUSINESS — As a medical resident three decades ago, Bill Frist came to the Stanford Medical Center to work with famed heart-transplant surgeon Norman Shumway because Frist’s superiors at Massachusetts General felt transplanting hearts was too expensive. Today,...
Medical technology is one of the foundations of the American health care system. It is home to dramatic technical advances. But it is one of the key contributors to rising health care costs, accounting for, according to one study, roughly half the increase in health spending. Issues such as these...
STANFORD GRADUATE SCHOOL OF BUSINESS — As a rapidly-developing economy, as a potential market for American companies, and as a source of intellectual property challenges, China is one of the most commented-on topics in business. Kewen Jin is a serial entrepreneur in China with an extensive...
STANFORD GRADUATE SCHOOL OF BUSINESS — Business and government leaders, entrepreneurs, academics, and students gather this week at the Stanford Graduate School of Business for the 2012 Healthcare Innovation Summit to examine the forces shaping the future of health care and discuss practical...
STANFORD GRADUATE SCHOOL OF BUSINESS—You are offered two painkillers, one selling at full price for $2.50 per pill and the other discounted to 10 cents each. In most phases of life we all look for bargains but when the issue is health, the cheaper version may not work as well for you. ...
STANFORD GRADUATE SCHOOL OF BUSINESS—Direct-to-consumer advertising may help a drug company's competitors as much as it helps the advertiser's product by expanding demand for an entire category of drugs. On the other hand, well-timed advertising directed to doctors tends to boost sales of the...
STANFORD GRADUATE SCHOOL OF BUSINESS—The drugs your physician prescribes may well depend on the behavior of an opinion leader in his or her social network in addition to your doctor's own knowledge of or familiarity with those products.
Pharmaceutical firms, pay attention. Marketing to opinion...
STANFORD GRADUATE SCHOOL OF BUSINESS—The single biggest factor contributing to the astronomically rising cost of healthcare is the emergence of expensive new technology. Science is finding more effective ways of treating diseases and extending life, but at a substantial cost. How much are we—and...