Ask. Analyze. Act. Big Data, Strategic Decisions: Analysis to Action gives you the frameworks, tools, and confidence to ask the right questions, interpret the analysis, and use both to transform your data into strategic decisions. No technical or statistical expertise is required, just a desire to use data more effectively to make an impact on your organization — from marketing and operations to HR, supply chain, and business models.

Every morning you will learn conceptual frameworks and tools from world-renowned Stanford faculty to help you make smarter data-driven decisions. Every afternoon you will put learning into action, working on a real data challenge with a small team and a seasoned data analyst who will translate the technical into the actionable. Immerse yourself in design thinking and Agile methodologies to creatively manage your data initiatives. Silicon Valley leaders at the forefront of data analytics will share their experiences on how to best leverage data in a business context. And, Stanford faculty will provide insight into machine learning and the future of artificial intelligence, as well as explore the risks, perils, and ethics of using big data.

There’s no better place to learn about innovative and practical approaches to data analytics than on the Stanford Graduate School of Business campus, in the heart of Silicon Valley. Thoughtfully designed for data curious leaders, this experiential program brings together Stanford faculty from Stanford GSB and the School of Engineering combined with guest speakers, a lab visit, and a competitive simulation project for a truly comprehensive and creative learning experience.