The chief marketers being inducted into this first class of The Forbes CMO Hall of Fame, share their thoughts on the evolution of marketing and marketing influence in the decade since the Forbes World's Most Influential CMOs list first launched.
For 18 years, Spencer Stuart, the executive search giant, has released a CMO Tenure Study, which has become a de facto State of the Union of chief marketing officer job security and, implicitly, a story about CMO performance. But is it an accurate reflection of the industry it purports to represent?
Becoming customer-centered company takes more than a tagline. Customer centricity is the ability of people in an organization to understand customers' situations, perceptions, and expectations. Here's what customers want and value and what to do about it.