Maps for Work

The dramatic increase in the number of visitors to the site, the time they now spend on the site and the number of routes downloaded is a clear indication of the benefits we have seen from implementing Google Maps APIs.

Why Google

To build a more flexible, interactive route planning system to improve the visitor experience and cut down on IT costs.

Benefits

• Built an interactive, scalable routing service that currently achieves four million downloads a week
• Gained 12% growth in the number of routes downloaded, increasing the value of the website to visitors and to the business
• Cut the time and money spent on IT support for the mapping platform

• Product:Google Maps APIs
• Industry:Automotive

The Automobile Association (The AA) is the UK’s largest breakdown organization and has been providing assistance to motorists since 1905.

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Google Maps APIs has an incomparable advantage all of our users already understood how to use it from everyday use in the consumer world.

Why Google

To help advertising experts analyze end-customer trends and provide a method for offering tailor-made outdoor advertising solutions.

Benefits

• Delivered a visualization tool that analyses information and makes findings available to decision makers rapidly

• Product:Google Maps APIs
• Industry:Advertising

Clear Channel Outdoor (CCO) is the Swiss subsidiary of one of the world’s leading outdoor advertising companies.

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With Google Maps we can devote ourselves fully to expanding our innovative Tracking & Tracing solutions portfolio.

Why Google

To integrate up-to-date mapping data with powerful features into the company’s GPS tracking and tracing, mobile security, navigation and location-based services.

Benefits

• Saved time and money by implementing Google Maps APIs
• Devoted more resources to the development of new and innovative Tracking & Tracing solutions for monitoring and protecting people and objects

• Product:Google Maps APIs
• Industry:Location-based Services

Based in the Netherlands, NTM Technologies develops innovative solutions for GPS tracking and tracing, mobile security, navigation and location-based services.

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Google Earth Pro has become indispensable for us. It is the first tool we turn to in developing residential and commercial solar projects, and it has reinvented the way we do business.

Why Google

• Used a transponder to pick up AIS signals and put them into a database
• Plotted AIS signals into Google Maps APIs
• Layered other Maps services, such as weather and ship types, on top of the API

Benefits

• Marine Traffic became the de facto standard for remote ship tracking
• The service became so popular that it began offering subscription services
• Increased visibility for ships, improving businesses and crisis management
• Met a need for real-time geo-location information for commercial ships and emergency services

• Product:Google Maps APIs
• Industry:Transportation

Marine Traffic: Marine Traffic improves shipping logistics and crisis response with Google Maps APIs

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Tripping.com is the world’s largest website for researching vacation homes and short-term rentals.

Why Google

The accuracy of Google Places also appealed to the Tripping.com team – ensuring that users get the most detailed address listings and accurate destination information.

Benefits

• Created a website with two million monthly unique visitors, up 2,918 percent from a year ago
• Increased monthly revenue by 2,390 percent in one year
• Raised $16 million in Series B funding

• Product:Google Maps APIs
• Industry: Location-based Services

Tripping: Tripping.com makes it easy to find vacation rentals with Google Maps APIs

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We compared Google Maps against similar offerings and Google won hands down. Not only did we feel that the actual maps were far more current but because use of Google Maps is already so widespread across the web we felt that our users would be far more familiar with using it.

Why Google

To improve user experience through implementing mapping functionality.

Benefits

• Enhanced user experience on the site
• Increased number of registrations
• Strengthened relationships with core customers

• Product:Google Maps APIs
• Industry:Real Estate

Rightmove is the UK’s largest property portal with more users, more advertisers and more properties than any other UK property website.

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It's all about personalization and relevance. My agent sending me a site with personalized information based on how I can better protect my home and family. That's powerful.

Why Google

Used Google Maps to create a map that visualizes customers' homes with locations-pecific information about common and costly claims

Benefits

• Over 20% of users complete the experience
• Over 350% higher "intent to quote"

• Product:Google Maps APIs
• Industry: Real Estate

Allstate helps homeowners see their homes in a whole new way using Google Maps.

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Google Maps has changed the way public agencies can do business helping provide better citizen services in cost-effective ways.

Why Google

To help reduce, prevent and solve crime by increasing the dialog with citizens regarding crime locations to help citizens become more vigilant regarding unsafe areas.

Benefits

• Crime data from participating local law enforcement agencies is fed into the Google Maps API in near real- time, giving members of the public instant insight into theft, burglary, auto theft, assault and other crime incident locations
• Visualizing crime data in near real-time in the familiar Google Maps interface enables law enforcement agencies to analyze incident patterns to plan resource deployment more effectively

• Product:Google Maps APIs
• Industry:Law Enforcement

CrimeReports.com works with thousands of law-enforcement agencies to help reduce, prevent and solve crime by enabling officials to easily open and manage a controlled dialog with citizens through an online family of crime-fighting tools.

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The fact that the vast majority of our customers are already familiar with Google Maps has really helped spur interest in the feature and the site and the feedback we have received has been really positive.

Why Google

To improve engagement with customers and create a public purchasing trends visualization application.

Benefits

• Enhanced visitor experience through social shopping discovery
• Increased customer engagement and drove new visitors to the site
• Attracted fashion media buzz

• Product:Google Maps APIs
• Industry:Retail

NET-A-PORTER.com has established itself as the world's premier online luxury fashion retailer, offering express worldwide shipping to 170 countries.

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I found Google Earth Pro to be a superior GIS visualization tool because it is very easy to aggregate and overlay different layers of data.

Why Google

To lay out a nationwide air to ground broadband network, overlay data to improve accuracy, and continuously monitor aircraft and network performance in real-time.

Benefits

• Improved network design time threefold
• Enhanced accuracy and engineering productivity
• Brought nationwide service to market within two years
• Met customer SLAs

• Product:Google Earth Pro
• Industry:Aviation

Gogo offers Gogo Inflight Internet, a service to provide inflight connectivity across a dedicated spectrum that was built in only 2 years using Google Earth Pro tools.

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Google’s solution was the only service worth considering that met our requirements for good reach, an optimal API and future added value.

Why Google

To introduce an innovative, map-based taxi ordering service.

Benefits

• Innovative map-based taxi ordering service for both mobile and stationary devices
• Revolutionized the German taxi market
• Gained access to live tracking and management data

• Product:Google Maps APIs
• Industry:Transportation

Intelligent Apps provides an innovative online taxi booking system called myTaxi that provides instant taxi ordering services and real-time status updates for passengers, drivers and management.

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We had a 35 percent increase in conversion rates for our United Kingdom and Denmark sites immediately after launching Google Maps.

Why Google

To launch a more robust mapping solution with greater key functionality and to find and incorporate a more attractive mapping solution for their business.

Benefits

• Realized increased conversion rates of 35% in key countries
• Visitors to IHG sites are 10 percent more likely to book a stay if they click on a marker than those who do not

• Product:Google Maps APIs
• Industry:Travel

InterContinental Hotels Group (IHG), the world’s largest hotel group by number of rooms, has been welcoming international travelers for more than 60 years.

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It was easy to integrate into the business, not only from a technical point of view, but also from a human-resources point of view. Employees were already familiar with Google’s technology and it is very intuitive to use.

Why Google

To improve efficiency of deliveries by giving dispatchers better visibility of couriers’ locations.

Benefits

• Enhanced customer service
• Increased staff motivation
• Improved efficiency

• Product:Google Maps APIs
• Industry:Shipping and Logistics

DHL, part of the world’s leading logistics group Deutsche Post DHL, provides international express, air and ocean freight, road and rail transportation, contract logistics, and international mail services.

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