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JohnLewisRetail

John Lewis - Advertising

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  1. 1

    John Lewis Insurance Vine Competition Best Of Compilation

    by JohnLewisRetail 1,734 views

    Take a look at our winning entrants and shortlisted videos from the John Lewis Insurance #whatmattersmost Vine competition.

    We asked you to create your own stop motion 6 second video that best demonstrates what matters most to you. Congratulations to our winners and well done to all who entered.

    Find out more about John Lewis Insurance at
    http://www.johnlewis-insurance.com/#track=TV0866a

  2. 2

    John Lewis Insurance Vine Competition Week 2 Shortlisted Entries

    by JohnLewisRetail 2,228 views

    Take a look at our shortlisted entries from week 2 of the John Lewis Insurance #whatmattersmost Vine competition.

    We asked you to create your own stop motion 6 second video that best demonstrates what matters most to you.

    Feeling inspired to make your own animation? Want to win £1000 of John Lewis vouchers for making a six second Vine video? Find out how to enter at
    http://bit.ly/14SQeyO

    Find out more about John Lewis Insurance at
    http://www.johnlewis-insurance.com/#track=TV0866a

  3. 3

    John Lewis Insurance Vine Competition Week 1 Shortlisted Entries

    by JohnLewisRetail 1,632 views

    Take a look at our shortlisted entries from week 1 of the John Lewis Insurance #whatmattersmost Vine competition.

    We asked you to create your own stop motion 6 second video that best demonstrates what matters most to you.

    Feeling inspired to make your own animation? Want to win £1000 of John Lewis vouchers for making a six second Vine video? Find out how to enter at
    http://bit.ly/14SQeyO

    Find out more about John Lewis Insurance at
    http://www.johnlewis-insurance.com/#track=TV0866a

  4. 4

    The making of the John Lewis Home Insurance advert 2013

    by JohnLewisRetail 33,825 views

    Take a look behind the scenes at the making of the John Lewis Home Insurance TV advert - Things Matter.

    Feeling inspired to make your own animation? For your chance to win £1000 in John Lewis vouchers create a Vine video of something that matters to you. Find out how to enter at
    http://bit.ly/14SQeyO

    For more exclusive content around our advert, visit
    http://bit.ly/14XWQTa

    Find out more about John Lewis Insurance at
    http://bit.ly/182C67V

  5. 5

    John Lewis Home Insurance Advert 2013 - Things Matter

    by JohnLewisRetail 437,251 views

    Watch the first ever John Lewis Home Insurance TV advert that centres on the emotional side of insuring the things that matter in the home.

    Download the single here:
    http://po.st/NNDntStpiTu

    The ad is set to a cover of Fleetwood Mac 'Don't Stop' sung by Nina Nesbitt. Nina is thrilled to have been asked to soundtrack the latest John Lewis advert and explains, "I have always loved Fleetwood Mac and am really glad that John Lewis liked my version of Don't Stop."

    Nina is currently putting the finishing touches on her debut album and will embark on an 11-date headline tour in October.

    The new advert called "Things Matter" centres around your belongings, the things you have in your home that you perhaps don't appreciate everyday but wouldn't be without, as well as the sentimental items. The common thread through all of them is that everything matters. We want to capture the emotional side of insurance with the family connection to your home and its contents. We believe this fits in perfectly with the John Lewis Insurance brand and is what sits at the heart of all our products. The fundamental reason for any insurance is to make you feel you have the right protection for your home, your pets and even your car.




    Using stop-frame animation, we follow the story of the entire contents of a family's house coming to life in ways that reflect their personality and character making their way out of the house, and assemble on the lawn for a family photo. It's a touching, poignant portrait of our family and all the items they own.

    We strive to provide excellent product design and customer service and with our new positioning we're aiming to change the landscape of the insurance market with a more emotional story.

    The soundtrack is a cover of the Fleetwood Mac song, Don't Stop Thinking About Tomorrow, re-recorded by Nina Nesbitt.

    Find out more about John Lewis Home Insurance
    http://bit.ly/142klYB

    Find out more about the advert
    http://bit.ly/1bzIkQE

  6. 6

    John Lewis Christmas Advert 2012 - The Journey

    by JohnLewisRetail 3,659,426 views

    Watch the new John Lewis Christmas TV advert that celebrates the extra mile we all go to at Christmas to find the perfect gift.

    Called 'The Journey', the new advert opens in a family's snow-covered garden, with children making a snowman and snowwoman. When the snowman has mysteriously disappeared the next morning, the audience is transported to a magical world, following the determined snowman on an epic journey across river, mountain, road and city. The motive for the snowman's journey isn't revealed until the last scene, when we see him return on Christmas morning.

    The ad is set to a cover of Frankie Goes to Hollywood's 'Power of Love' sung by Gabrielle Aplin, a 20 year old singer signed to Parlophone Records who has already released three EPs through her own record label, has amassed over 12 million YouTube views, and has her debut album scheduled for release in 2013.

    Download the single on iTunes here: http://smarturl.it/ThePowerOfLove

  7. 8

    Gabrielle Aplin live at John Lewis

    by JohnLewisRetail 3,208 views

    We followed Gabrielle Aplin's live performances at John Lewis Oxford Street, Peter Jones and John Lewis Stratford City.

  8. 9

    Behind the scenes at Gabrielle Aplin's video shoot for The Power of Love

    by JohnLewisRetail 3,970 views

    The song featured in our Christmas advert, 'The Power of Love' by Gabrielle Aplin is available to buy now, with 86p from each CD sold in store and on johnlewis.com going to Save the Children UK http://bit.ly/YuCDk5

    Take a look behind the scenes at the making of the music video to Gabrielle Aplin's cover of the Frankie Goes To Hollywood song The Power of Love. Gabrielle talks about her connection with the advert, her favourite parts of the video shoot and gives you a sneak peek at the set.

  9. 10

    Making of John Lewis Christmas TV advert 2012

    by JohnLewisRetail 34,191 views

    Take a look behind the scenes at the making of the John Lewis Christmas advert - The Journey.

    For more exclusive content and conversation around our new advert, subscribe to our YouTube channel or join us on our other social media channels:

    http://www.facebook.com/JohnLewisRetail
    http://www.twitter.com/johnlewisretail
    https://plus.google.com/+JohnLewis
    http://pinterest.com/johnlewisretail/

  10. 12

    John Lewis Cardiff reveals the Adidas wrap featuring Diver, Tom Daley

    by JohnLewisRetail 3,469 views

    As the Official Department Store Provider to the London 2012 Olympic & Paralympic Games, the Cardiff store reveals the behind the scene footage of the Adidas wrap featuring the high profile, world champion diver, Tom Daley
    .

  11. 13

    John Lewis Oxford Street reveals the London 2012 wrap

    by JohnLewisRetail 6,086 views

    John Lewis Oxford Street unveils the London 2012 wrap, which goes around the store.
    The behind the scene footage shows how the wrap was revealed.

    John Lewis is the Official Department Store Provider to the London 2012 Olympic & Paralympic Games

  12. 14

    Behind the Scenes: Reveal of the banners on John Lewis Stratford City

    by JohnLewisRetail 2,460 views

    The making of video shows the behind the scenes footage of the banners going up on our John Lewis Stratford City store, as we get set for the London 2012 Games as the Official Department Store Provider to the London 2012 Olympic & Paralympic Games

  13. 15

    Making of the John Lewis outdoor advertising, Medal and Stadium

    by JohnLewisRetail 4,515 views

    John Lewis is the Official Department Store Provider to the London 2012 Olympic & Paralympic Games.

    Watch the behind the scenes footage of how the stadium and medal were created. We have used thousands of products including the Official London 2012 merchandise we sell, to build the shape of a medal and the stadium as the Official Department Store Provider.

  14. 16

    Artists we love - Bridget Davies

    by JohnLewisRetail 606 views

    Bridget Davies has been fascinated by art and fashion since her childhood. She was trained at Bretton Hall, University of Leeds where she gained a 1st class BA in Fashion and Textiles. She then worked in the fashion industry for several years as an embroiderer and fashion designer. Eventually she returned to her first and true love, painting figures and illustrating fashion. In this video, Bridget talks about the inspiration behind her work and how she comes to create her beautiful pieces.

  15. 17

    LIVESTRONG fitness equipment video

    by JohnLewisRetail 838 views

    Made by market-leading manufacturers Johnson Health Tech, LIVESTRONG fitness machines are of a high quality and spec - almost what you'd expect to find in your local health club.

    In this video, Steve Barrett, independent fitness consultant, talks you through different fitness bikes and a treadmill workout so you can understand what's best for your needs.

  16. 20

    The making of John Lewis Christmas Advert 2011

    by JohnLewisRetail 228,207 views

    Watch the making of our new Christmas 2011 TV advert, for behind the scenes footage and to hear how our advert that's all about the joy of giving was made

  17. 22

    John Lewis Christmas Advert 2011

    by JohnLewisRetail 5,395,060 views

    Download the Slow Moving Millie track "Please, please, please" from our Christmas advert on itunes now. http://bit.ly/slowmovingmillie

    The advert from John Lewis which everyone's talking about this Christmas. "For gifts you can't wait to give". There is something even more wonderful than receiving the perfect gift, and that is knowing you have found the perfect gift for someone you love. This year we have brought to life the feeling of excitement and anticipation you get when you have found that perfect gift for someone and cannot wait for Christmas day to arrive.

    Our advert follows one little boy who is impatiently counting down to Christmas. We see him tapping his fingers, gazing out of the window, even trying to cast a spell on a clock to make time go faster, but to no avail. The track 'Please, Please, Please let me get what I want', was originally recorded by the Smiths, and has been rerecorded by emerging artist Slow Moving Millie.

  18. 23

    John Lewis Never Knowingly Undersold 2011 advert 30 second

    by JohnLewisRetail 71,554 views

    Watch our new John Lewis Never Knowingly Undersold TV advert showcasing the role our electrical products have played in our customers' lives over the years. This is played against a backdrop of iconic music tracks. The advert consists of seven scenes, each representing a different era, ending with two teenagers enjoying a performance of "Shine On" by the Kooks on the latest internet enabled Sony Internet TV. This continues John Lewis' focus on Never Knowingly Undersold, the pricing promise which is at the heart of our brand

  19. 24

    JL Never Knowingly Undersold 2011, 30 second TV ad

    by JohnLewisRetail 11,940 views

    Watch our new John Lewis Never Knowingly Undersold TV advert showcasing the role our electrical products have played in our customers' lives over the years. This is played against a backdrop of iconic music tracks. The advert consists of seven scenes, each representing a different era, ending with two teenagers enjoying a performance of "Shine On" by the Kooks on the latest internet enabled Sony Internet TV. This continues John Lewis' focus on Never Knowingly Undersold, the pricing promise which is at the heart of our brand.

  20. 25

    Making of John Lewis NKU advert 2011

    by JohnLewisRetail 22,495 views

    Watch the making of for the new John Lewis Never Knowingly Undersold TV advert 2011. This video shows behind the scenes footage of the advert being made and how the different decades were recreated for the advert, showing the latest electrical item of that era.

  21. 26

    John Lewis TV Advert Never Knowingly Undersold 2011

    by JohnLewisRetail 325,819 views

    Watch our John Lewis Never Knowingly Undersold TV advert showcasing the role our electrical products have played in our customers' lives over the years. This is played against a backdrop of iconic music tracks. The advert consists of seven scenes, each representing a different era, ending with two teenagers enjoying a performance of "Shine On" by the Kooks on the latest internet enabled Sony Internet TV. This continues John Lewis' focus on Never Knowingly Undersold, the pricing promise which is at the heart of our brand.

  22. 27

    John Lewis Christmas Ad 2010

    by JohnLewisRetail 43,011 views

    For those who care about showing they care; it's said that when giving, it's really the thought that counts, so this year our Christmas campaign focuses on the joy of giving the perfect gift.

    Our TV ad shows a variety of people going that extra mile to make gift-giving special, and we see how a little inspiration can turn any product into the most personal present.

    It was filmed on location in Scotland, including Loch Lomond. You'll probably recognise that the lyrics accompanying the ad are from Elton John's 'Your Song', and Brit Award winner Ellie Goulding has recorded this special cover version. We hope you enjoy it.

    For those who care about showing they care. It's said that when giving, it's really the thought that counts, so this year our Christmas campaign focuses on the joy of giving the perfect gift.

    Our TV ad shows a variety of people going that extra mile to make gift-giving special, and we see how a little inspiration can turn any product into the most personal present.

    It was filmed on location in Scotland, including various places in Edinburgh. You'll probably recognise that the lyrics accompanying the ad are from Elton John's 'Your Song', and Brit Award winner Ellie Goulding has recorded this special cover version. We hope you will enjoy the campaign.

  23. 28

    John Lewis Christmas Ad 2010 30/2

    by JohnLewisRetail 36,370 views

    For those who care about showing they care; it's said that when giving, it's really the thought that counts, so this year our Christmas campaign focuses on the joy of giving the perfect gift.

    Our TV ad shows a variety of people going that extra mile to make gift-giving special, and we see how a little inspiration can turn any product into the most personal present.

    It was filmed on location in Scotland, including Loch Lomond. You'll probably recognise that the lyrics accompanying the ad are from Elton John's 'Your Song', and Brit Award winner Ellie Goulding has recorded this special cover version. We hope you enjoy it.

    For those who care about showing they care. It's said that when giving, it's really the thought that counts, so this year our Christmas campaign focuses on the joy of giving the perfect gift.

    Our TV ad shows a variety of people going that extra mile to make gift-giving special, and we see how a little inspiration can turn any product into the most personal present.

    It was filmed on location in Scotland, including various places in Edinburgh. You'll probably recognise that the lyrics accompanying the ad are from Elton John's 'Your Song', and Brit Award winner Ellie Goulding has recorded this special cover version. We hope you will enjoy the campaign.

  24. 29

    John Lewis: Building Harmony House on the South Bank

    by JohnLewisRetail 3,440 views

    Harmony was the name for the John Lewis lighting event held on the South Bank in October 2010. We understand that setting the right atmosphere in your home is essential, and lighting and music is a big part of creating this mood. This autumn, we decided to synchronise the two in an interactive digital campaign brought to life by the lighting event, putting lights and music dancing together to promote our fabulous lighting ranges.

    With the beautiful backdrop of the Thames, Westminster and the London Eye, the John Lewis Harmony House lit up London's South.

    Bankhttp://www.johnlewis.com/Magazine/Feature.aspx?Id=662

  25. 30

    John Lewis Christmas Advert 2010

    by JohnLewisRetail 1,028,733 views

    Download the Ellie Goulding track 'Your Song' from our Christmas advert on itunes now. http://www.itunes.com/elliegoulding

    For those who care about showing they care. It's said that when giving, it's really the thought that counts, so this year our Christmas campaign focuses on the joy of giving the perfect gift.

    Our TV ad shows a variety of people going that extra mile to make gift-giving special, and we see how a little inspiration can turn any product into the most personal present.

    It was filmed on location in Scotland, including various places in Edinburgh. You'll probably recognise that the lyrics accompanying the ad are from Elton John's 'Your Song', and Brit Award winner Ellie Goulding has recorded this special cover version. We hope you will enjoy the campaign.

  26. 31

    The Making of the John Lewis Christmas TV Ad 2010

    by JohnLewisRetail 41,502 views

    Beginning work during July, we wanted to create a truly special Christmas ad in 2010. Last year's idea focused on people's excitement in receiving gifts, so this year we turned it on its head and made it a tribute to givers, celebrating the effort and joy involved in giving the perfect gift. At John Lewis we want to help and inspire you to find the right present for the right person.

    Working with a dedicated group of set designers, camera specialists and actors, the John Lewis team was able to bring Christmas to life on a hot summer's day; this video shows you how we did it.

  27. 32

    John Lewis: The Giant Laptop photo shoot

    by JohnLewisRetail 2,374 views

    How we created an optical illusion for the latest John Lewis print ad. This press campaign was devised to demonstrate the wonderful range and variety of products available on johnlewis.com. There are over 140,000 products and over 400 brands available, and we wanted to show that in a clever and inspiring advert that would catch customers' attention and promote our website in an original and fun way. We decided to film the process of assembling the giant laptop, and here's the video showing how it was done.

    http://www.johnlewis.com/Magazine/Feature.aspx?Id=636

  28. 33

    John Lewis: Fashion Shoot Behind the Scenes AW2010

    by JohnLewisRetail 2,431 views

    A look at the creative execution of the new John Lewis fashion advert. Our new fashion ad shifts from the studio-shot signature look and accessories from spring, to a more dramatic autumnal background with a variety of statement looks being showcased in a variety of settings. Showcasing a mix of John Lewis garments, exclusive pieces from brands like Damsel in a Dress and Celia Birtwell, as well as pieces from new incoming brands such as Olive & Orange and FWM, this video shows you how we put the whole ad together. Whether you like to explore online or in-store, we're hoping you're as excited we are about the gorgeous autumn fashion we have on offer.

  29. 34

    Behind the scenes at Paloma Faith's video shoot for Never Tear Us Apart

    by JohnLewisRetail 7,209 views

    Take a look behind the scenes at the making of the music video to Paloma Faith's cover of the INXS song Never tear us apart, which is featured in the new John Lewis TV advert. Meet members of her band and watch Paloma talk about her vision of the music video, seeing how the Director and the band work together with Paloma to bring this video to life.

  30. 38

    John Lewis Open House

    by JohnLewisRetail 5,036 views

    John Lewis presents Open house, a celebration of contemporary living at N1 Shopping Centre in Islington. We're celebrating contemporary living by hosting a range of events, film screenings,street food demonstrations and much more.

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