Cheezburger's Ben Huh on Why We 'Snack on Information'
1,065 views
13 hours ago
Tweet out a joke on Twitter or make a funny video on Vine or Snapchat? You may not know it but you are engaging in the hippest form of communication today: short form content.
Ben Huh, the CEO of Cheezeburger, a network of humor websites featuring short form content says, "The six second format, the short form content, the 140 characters, what it really says is that we continue to snack on information." Huh says this is the case because widespread use of mobile media devices have impacted what kind of content we want to watch and create.
"If you're looking at a tiny little device in your hand, you're not going to watch a lot of big feature films on it because you don't have the attention span because you are outside in an environment," says Huh. This means you may not want to watch the reboot of the Batman film series on your iPhone, but you may want to watch the very popular Batman parody, BatDad, on Vine.
The six second format put on Vine users is what Huh says leads to creative freedom because users must embrace the constraints around them. "Creativity comes from breaking a rule, breaking through a format, breaking through some restriction you have on yourself."
The idea of form and media is nothing new. The late media and communications philosopher Marshall McLuhan, once surmised, "The medium is the message," an idea that was developed by McLuhan during the proliferation of radio and television. Huh says that statement still holds true when it comes to the proliferation of communication on the internet.
"The analogy I use is we used to eat deep dish pizza all the time," says Huh. "What's happened now is that we use a lot of thin crust attention [because] things are spread out over a larger surface area."
Reason TV caught up with Huh at the 2014 South by Southwest Interactive festival where he gave a talk called "The Form Factor is the Messenger," taking a look at how connected devices from 4K TV to wearable technology affect what kind of content we will consume in the future.
Approximately 2:55.
Featured Snapchats and Vines by Sethward, Will Sasso, Tyra Banks and BatDad.
Written and produced by Paul Detrick. Shot by Todd Krainin and Alexis Garcia.
Go to http://www.reason.com/reasontv for downloadable versions and subscribe to Reason TV's YouTube channel to receive automatic notifications when new material goes live. Show less
Read more
Ben Huh, the CEO of Cheezeburger, a network of humor websites featuring short form content says, "The six second format, the short form content, the 140 characters, what it really says is that we continue to snack on information." Huh says this is the case because widespread use of mobile media devices have impacted what kind of content we want to watch and create.
"If you're looking at a tiny little device in your hand, you're not going to watch a lot of big feature films on it because you don't have the attention span because you are outside in an environment," says Huh. This means you may not want to watch the reboot of the Batman film series on your iPhone, but you may want to watch the very popular Batman parody, BatDad, on Vine.
The six second format put on Vine users is what Huh says leads to creative freedom because users must embrace the constraints around them. "Creativity comes from breaking a rule, breaking through a format, breaking through some restriction you have on yourself."
The idea of form and media is nothing new. The late media and communications philosopher Marshall McLuhan, once surmised, "The medium is the message," an idea that was developed by McLuhan during the proliferation of radio and television. Huh says that statement still holds true when it comes to the proliferation of communication on the internet.
"The analogy I use is we used to eat deep dish pizza all the time," says Huh. "What's happened now is that we use a lot of thin crust attention [because] things are spread out over a larger surface area."
Reason TV caught up with Huh at the 2014 South by Southwest Interactive festival where he gave a talk called "The Form Factor is the Messenger," taking a look at how connected devices from 4K TV to wearable technology affect what kind of content we will consume in the future.
Approximately 2:55.
Featured Snapchats and Vines by Sethward, Will Sasso, Tyra Banks and BatDad.
Written and produced by Paul Detrick. Shot by Todd Krainin and Alexis Garcia.
Go to http://www.reason.com/reasontv for downloadable versions and subscribe to Reason TV's YouTube channel to receive automatic notifications when new material goes live. Show less
Uploads Play
-
Cheezburger's Ben Huh on Why We 'Snack on Information'
- 13 hours ago
- 1,065 views
Tweet out a joke on Twitter or make a funny video on Vine or Snapchat? You may not know it but you are engaging in the hippest form of communication today: short form content.
Ben Huh, the CEO of ... -
Want to Buy Stock in Your Corner Bistro? The Gov't Opens Venture Capital Markets to the Masses
- 1 day ago
- 2,938 views
In 2008, the online platform, Indiegogo, created a new way for entrepreneurs, artists, and charities to raise funds for their passion projects known as "crowdfunding." In exchange for donating mone... -
Eating Out at a Home Restaurant: Should the Gov't Regulate Paid Dinner Parties?
- 1 day ago
- 3,374 views
Ai is a master chef, and about twice a week, she and her boyfriend, Matt, host a group of strangers at their home in Williamsburg, Brooklyn, to enjoy a gourmet Japanese meal. Their guests find them... -
The Two-Million-Dollar Teacher: An Online Marketplace Empowers Educators & Lets Them Earn Big $$$
- 1 day ago
- 5,968 views
In 2006, a New York City public school teacher named Paul Edelman launched Teachers Pay Teachers, an online marketplace that lets educators sell digital copies of their classroom materials for smal... -
Woman With a Car vs. Washington D.C.'s Taxi Cartel
- 1 day ago
- 5,105 views
Chelsea Spade, 27, is earning her master's degree in social work, but to make ends meet she's working as a part-time cab driver in Washington, D.C., through a company called Lyft. But Chelsea isn't... -
Michael Shaw on Crafting the President's Image
- 2 days ago
- 2,637 views
"I am who the media says I am. I say what they say I say. I become who they say I've become."—Barack Obama, The Audacity of Hope, 2006.
"Let me say it as simply as I can: Transparency and the rule...
Popular uploads Play
-
The TSA's 12 Banned Items of Christmas
- 1,392,560 views
- 4 months ago
-
DC Cop Waves Gun at Snowball Fight!
- 665,754 views
- 4 years ago
-
Cop Fired for Speaking Out Against Ticket and Arrest Quotas
- 559,759 views
- 9 months ago
-
Attack Ads, Circa 1800
- 518,327 views
- 3 years ago
-
The Power of Nazi Propaganda
- 514,355 views
- 3 years ago
-
Peter Schiff Speaks for 1 Percent at Occupy Wall Street
- 507,235 views
- 2 years ago
-
You Won't Believe This Border Patrol Checkpoint Refusal Video
- 500,648 views
- 1 month ago
-
Remy: Raise The Debt Ceiling Rap
- 491,350 views
- 2 years ago
-
Battle for the California Desert: Why is the Government Driving Folks off Their Land?
- 398,127 views
- 2 years ago
-
Coming Soon to an Airport Near You:Â Prison-style strip searches?
- 305,674 views
- 3 years ago
-
How 'Pro-Choice' are Democrats?
- 299,371 views
- 1 year ago
-
NYPD Cop Punches Protester at Occupy Wall Street, 10/14/11
- 299,491 views
- 2 years ago
-
1,000+ more
2014 Documentaries Play
-
Reality Show President: Inside the White House PR Machine
- by ReasonTV
- 14,084 views
-
Is South by Southwest Too Popular for Startups?
- by ReasonTV
- 6,027 views
-
Forced to Unionize: Is this Cesar Chavez's Legacy?
- by ReasonTV
- 11,010 views
-
Why Teaching How to Beat Polygraphs Can Land You in Jail
- by ReasonTV
- 17,578 views
-
Why No Smart City Would Want the NFL
- by ReasonTV
- 23,543 views
-
9 more