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BUS 233 — Using Design Thinking and Innovation Techniques to Change Your Organization

Quarter: Spring
Day(s): Thursdays
Time: 7:00—8:50 pm 
Date(s): Mar 31—May 19
Duration: 8 weeks
Drop By
Drop Deadline: Apr 13
Unit(s): 1 Units
Tuition: $430
Addtl. Fee: $20 (non-refundable)
Format: On-campus course
Limit: Limit 35
Status: Open
In today’s marketplace, businesses that innovate well survive and thrive. Even more importantly, companies that harness the creativity of their own employees are reaping huge rewards in the innovation game. Equipping employees with the tools of design thinking— a method for pragmatic, creative resolution of problems and identification of new solutions—is key. The practical techniques of design thinking are essential for business leaders, product managers, and development and other teams, whether they are working to create new campaigns or products, refining internal processes, or creating better experiences for customers.

In this experiential course, you will learn design thinking and innovation tools that anyone can use and methods for inspiring your peers to more innovative thinking. We will cover proven processes for engaging with customers and turning that research into insights that can be converted into actionable innovations. Techniques like rapid brainstorming and empathy mapping will help you uncover areas ripe for innovation and identify uniquely suited solutions. By the end of the course, you will have the tools for increasing your personal and group effectiveness, and techniques for gaining buy-in from a group and transitioning a team to a desired future state. As the person who brings these tools to your organization, you will be able to change how your company thinks and acts.

This course includes a non-refundable materials fee of $20 to be paid at the time of registration.

James Young, Partner, Tangible UX

James Young works with Fortune 500 companies, developing and managing product design services and helping these companies be more creative through design thinking processes. He has worked with Adobe, AOL, Intuit, and Yahoo, among others, to optimize their user experiences and increase their market share, revenue, and customer loyalty.

Textbooks for this course:

No required textbooks