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BUS 29 — Project Management for Continuous Innovation

Quarter: Spring
Day(s): Tuesdays
Time: 7:00—8:50 pm 
Date(s): Apr 5—May 24
Duration: 8 weeks
Drop By
Drop Deadline: Apr 18
Unit(s): 1 Units
Tuition: $410
Format: On-campus course
Status: Open
Traditional project management overwhelmingly focuses on techniques and procedures for planning and controlling. These create a framework to confine project team members to operate within a set of processes and measurements. However, most projects require project team members to be innovative and creative. It is difficult to ask engineers to think outside of the box while using a “box”-style system to manage projects. In addition, much of the focus of that type of system is to achieve a success result in every project. Such emphasis discourages risk taking because employees may not want to initiate projects unless they feel the chance of success is high. Inhibited risk taking constrains learning opportunities and innovation.

This course starts with a strategic approach called Management by Project Mapping (MBPM), which systematically utilizes project management to transform a company’s organizational system, culture, and capability, creating a foundation upon which to achieve long-term sustainable innovation. It then presents a situational model based on MBPM to manage different types of projects since no single project management approach is suitable for all projects. This model emphasizes effectiveness and velocity with reduced administrative processes and activities in project management. By the end of the course, participants will be able to set up a framework to manage different types of projects effectively and drive innovative results.

Kern Peng, Process/Systems Engineering Manager, Intel Corporation

Kern Peng has nearly thirty years of management experience in engineering and manufacturing with the last twenty-three years at Intel. He has received more than sixty career awards in the areas of engineering design, process-excursion resolution, project management, and leadership. He also teaches at Santa Clara University, the University of San Francisco, Hong Kong University, and Shanghai Jiao Tong University. He received a PhD in mechanical engineering from Santa Clara University.

Textbooks for this course:

(Recommended) Wysocki, Robert K., Effective Project Management: Traditional, Agile, Extreme, 7th edition. (ISBN 978-1-118-72916-8)