Our mission is to help brands

make an impact in the world


The New York Times has always been on the forefront when it comes to finding new ways to keep readers engaged. We listen and respond to our audience’s demands for more interactive digital media and audio, and are constantly paving new avenues for brands to participate in these endeavors.

Audience Snapshot


Destination for Opinion Leaders for 16 years 1

2020 U.S. Opinion Leaders, Erdos & Morgan. Rank versus 371 measured print, broadcast & cable programs, and digital media.



The New York Times digital reaches 164.2M online users globally 2

SimilarWeb, January 2021, worldwide traffic


Over half of The New York Times U.S. audience is made up of Gen Z and Millennial readers3

MRI Fall 2020, U.S. Adults 18+, New York Times Weekday/Sunday newspaper or visited nytimes.com in past 30 days

$1.4 trillion

The New York Times affluent visitors wield over $1 trillion in total buying power 4

Ipsos Affluent Fall 2020, U.S. Adults 18+ w/ HHI $125K+, total brand footprint (past 30 days)

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