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2020 Could Be The Biggest Year Of Blackpink’s Career

Hugh McIntyre

Blackpink has been uncharacteristically quiet for some time now, but it looks like that is about to change very soon. In fact, two recent announcements suggest that while 2020’s midpoint is coming up fast, the second half of the year may become the most important and perhaps most successful period of the band’s career.

Earlier today (May 4), Blackpink’s record label and management company YG Entertainment CZR revealed the girl group has a new album slated for a release sometime in June. While a title and specific release date weren’t shared (nor were any other details about the project), the fact that the outfit is finally returning is fantastic news for their fans.

It’s not common to see Korean vocal groups take much time off in between releases, and Blackpink’s last project, an EP titled Kill The Love, came out last April, and since then fans have been waiting for more. That set took them to new heights, placing them inside the top 40 on the Billboard 200 albums chart for the second time and giving them a new best showing (the EP peaked at No. 24). The lead single, which shares a name with the collection, narrowly missed becoming a top 40 hit as well, as it stalled at No. 41, becoming their third track to make it to the Hot 100.

In the year since those songs appeared, Blackpink’s fan base has grown considerably, and awareness and acceptance of Korean-language music has also expanded in the U.S. That means that when the girl group’s new project does drop, it will likely be welcomed even more warmly than their previous efforts.

Helping raise Blackpink’s profile even higher is their upcoming collaboration with one of the biggest stars on the planet, Lady Gaga. The singer recently shared the tracklist of her upcoming album Chromatica, and it contains the song “Sour Candy,” which features Blackpink. It’s not clear when that cut will arrive (or if it will be a single or an album track), but there’s a very good chance it will drop at some point in 2020, adding another benchmark in what should be a huge year for them.

Between a new album, which will come with at least one major single (YG Entertainment stated that the band was going to film a video in May) and a feature on Gaga’s album, Blackpink may very well reach new highs on Billboard’s albums and songs charts, and they could quickly add to their ever-increasing total number of hits. Whenever their cuts do land on those important placements, they’re bound to make history in a number of ways, and in no time, 2020 could go down as their best year yet.

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I am a freelance music journalist based in New York City. My byline has appeared in The Huffington Post, Billboard, Mashable, Noisey, The Hollywood Reporter, MTV, Fuse,…

I am a freelance music journalist based in New York City. My byline has appeared in The Huffington Post, Billboard, Mashable, Noisey, The Hollywood Reporter, MTV, Fuse, and dozens of other magazines and blogs around the world. I love following charts and the biggest and most successful names in the industry, and I'm always interested in highlighting incredible feats and discovering what's next.