Gifts to the Business School Fund help finance advancements in curriculum and the classroom experience as Stanford GSB strives to drive innovation in management education.

LEAD Pilot for Alumni

Following the success of the Stanford LEAD Certificate: Corporate Innovation, the school piloted an abbreviated LEAD course for Stanford GSB alumni, which was financed in full by the Business School Fund. The pilot course was Jennifer Aaker’s The Innovation Playbook: How to Tell a Story. Over four weeks alumni participated in five modules of self-paced videos and assignments, with a closing live webcast with Stanford GSB faculty. The pilot was a great success and expansion plans are underway thanks to continued Business School Fund underwriting.

Jennifer Aaker: The Power of Story
Jennifer Aaker: The Power of Story
Professor Aaker discusses the importance of stories, and how they can be used as a tool to persuade and shape how others see you.

Educational Technology

Early concepts for the course managerial finance as developed by the Stanford GSB digital solutions team.