The Corporate Entrepreneur: Driving Innovation and New Ventures
Driving Innovation and New Ventures in Established Organizations

Driving Innovation and New Ventures in Established Organizations

Develop best practices and insights to generate and lead innovation in your organization; then put theory into practice with real-world projects.

Innovation isn’t just for startups. In fact, large, established organizations have even greater opportunities to innovate — from the incremental to the truly transformational. Driving Innovation and New Ventures in Established Organizations is the place to start.

The Driving Innovation program is where senior-level leaders dig in, get their hands dirty, and learn how to inspire change. It all begins by asking the big questions: Why do you need to innovate; where is organizational innovation going to happen; do you have the right innovation skills, culture, and people to implement? And, what organizational issues stand in your way? Using strategic frameworks, best practices, and implementation tools you’ll begin to develop the right answers for your organization.

Every day after morning classes, you’ll work in small teams on an actual innovation project. You’ll build a business model, develop project milestones, and create an action plan for implementation that addresses internal resistance. You’ll work with a communications coach to hone your presentation skills and then pitch your team project to your fellow senior executives. This is learning by doing; this is innovation in action.

Key Benefits

Gain a set of comprehensive, actionable tools to move from idea to plan for execution so you can successfully drive change and innovate from within.
  • Learn key skills and business practices for execution: finance, design thinking, strategy, behavioral psychology, organizational design, marketing, value chain, leadership, storytelling, and culture.
  • Identify and overcome the challenges that established companies face when trying to innovate.
  • Learn how to sell your idea within your organization, whether it involves introducing a product, entering a new market, making a strategic pivot, creating an innovation arm, or changing the organizational design.
  • Develop a business model, implementation plan, and pitch presentation for an actual innovation project. Work on a company-specific project if you attend as a small team.
  • Build a strong network of peers with whom you can interact and exchange ideas.

Who Should Attend

  • Executives with at least 10 years of work experience, in roles that give them the ability and responsibility to start new projects or ventures within their companies or divisions
  • Examples of appropriate functions and titles: vice president, managing director, development officer, and director — from medium-size to large companies, from any industry, and from any country
  • Individuals from one company or multiple participants who — if attending as a four- to six-person team — are guaranteed the opportunity to work on their own company project, advancing innovation skills and creating immediate value for their organization

08 Mar 2020 – 22 May 2020


In-person|Stanford GSB
Full-time during on-campus modules

Program Schedule

08 Mar 2020 – 13 Mar 2020
Module 1
Break: Return to your office
17 May 2020 – 22 May 2020
Module 2

Qualified candidates are admitted on a rolling, space-available basis. Early applications are encouraged.


24 Jan 2020

Program Fee

US $25,500

The program fee includes tuition, private accommodations, all meals, and course materials.

Payment is due upon admission. Your space is secured upon receipt of full payment.


Certificate of completion


Ryan Chin
Director, Programs
Executive Education
​Video Introduction
byStanford Graduate School of Business
​Meet faculty director Yossi Feinberg, and learn how this unique program delivers value for your company and helps you drive innovation in your organization.

Learn More About the Program


Explore our carefully designed curriculum, and go deeper with select course descriptions or a sample schedule.

Application Requirements

Review all eligibility requirements, and learn about the application process.

Participant Profile

Learn more about our past participants, and find out if the program is right for you.
Teams of four to six attending from the same company work on their own project, creating immediate value for their organization.

Faculty Leadership

Yossi Feinberg
  • Director, Driving Innovation and New Ventures in Established Organizations
  • Director, Stanford Ignite – Full-Time
  • Director, Stanford Ignite – Part-Time
  • Director, Stanford Ignite – Post-9/11 Veterans

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