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Abhishek Pani

Abhishek Pani
Lecturer, Marketing
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Dr. Abhishek Pani is a Principal Scientist at Adobe where he leads the Algorithms & Data Sciences team. Abhishek heads a team of researchers and data scientists responsible for building algorithms that define Adobe’s core product offering and patent strategy in the advertising domain. His team focuses on maximising advertisers’ economic value across online advertising channels including search, social media, mobile and display. His current research areas include mathematical models for cross-channel attribution and customer analytics, combinatorial algorithms to optimise advertisers’ ROI and machine learning techniques to solve problems related to consumer segmentation, recommendation systems and social network analytics. He, also, provides business insights and strategic guidance to sales, analytics and business development groups at Adobe. Abhishek received a Ph.D. in Operations Research from the University of Maryland. He joined Adobe through the acquisition of Efficient Frontier, where he headed the research and algorithms team. In the past, he has worked in management consulting as well as the technology sector.

Academic Degrees

  • PhD,Operations Research, University of Maryland

Academic Appointments

  • Lecturer, Stanford GSB, 2015-2016

Professional Experience

  • Sr. Director, Data Science & New Products, Adobe Systems Inc., 2012-present
  • Director (Research & Algorithms, Efficient Frontier, 2007-2012

Courses Taught

Degree Courses


There has been a rapid evolution of digital means of communicating with consumers and advertising to them, driven by changes in technologies and consumer behavior. Readership of traditional print media has gone down dramatically, and television...

Conferences, Talks, and Speaking Engagements

  • Leveraging Analytics Data for Large-scale Ad Optimisation, Adobe Summit, 2014 PDF

School News

October 6, 2015
New faculty and lecturers offer unique perspectives and experience to augment program offerings.