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Stanford go•to•market – Mexico City

Mexico City skyline

This certificate program leverages Stanford GSB’s unique approach to commercialization and entrepreneurship to teach high-potential innovators how to refine their business plan and develop a go-to-market strategy.

Who Should Attend

The program is designed for entrepreneurs, innovators, scientists, engineers, and students with validated business ideas who are currently developing their go-to-market strategies and plans. It is appropriate for entrepreneurs who are starting a new venture, as well as intrapreneurs who are leading a project in a larger organization. Participants are selected based on the potential for success of the individual and their idea.

A Stanford Academic Experience

Stanford go•to•market is taught through a combination of in-person instruction and live sessions delivered by distance-learning technology. Classes are taught by the same renowned faculty that teach the Stanford MBA Program. Instruction takes place through a combination of lectures, case evaluations, small-group discussions, panels, and guest speakers. All instruction is conducted in English.

Leveraging Stanford’s deep connection to Silicon Valley, Stanford go•to•market exposes you leading edge research and frameworks in the areas of:

  • Accounting
  • Business models
  • Pricing
  • Go-to-market strategy
  • Marketing
  • Building teams
  • Pitching investors

Upon completion of the program, you will receive a certificate from Stanford GSB.

Time Commitment

Stanford go•to•market is an intensive five-day, full-time program. Admitted applicants must be able to attend all sessions.


You must have an undergraduate degree, and be able to speak and read English.

Your business idea must be developed enough that it will be ready for market entry within two years. You should also have a working prototype. Third-party validation such as patents, awards, or commitments from investors or customers will strengthen your application.


The cost of attendance includes course materials, program events, and some meals.

Tuition for Stanford go•to•market
2015 US $5,500

Accepted applicants will be eligible to apply for a partial tuition fellowship.


Submit your application as early as possible. Applications will not be accepted after the published deadline.


Past Participant Spotlight
Founder, Witz
Stanford go•to•market

go•to•market went beyond my expectations. Every class was like a shot of adrenaline. For the first time in my life I felt not as if I was being taught, but was made part of the discussion, part of the learning process. The professors were so knowledgeable and so humble it was a privilege to listen to them. The group was amazing- a great mix of projects, talent and wonderful people, we are still in touch and are pitching in to help everybody else with their project.


Past Participant Spotlight
Co-founder, Reina Madre
Stanford go•to•market

This course came at the perfect time for Reina Madre. The classes on salesforce organization, pricing, and understanding value helped us build our maternity packages, and we are currently using several concepts from class to determine pricing. The design thinking framework enabled me to analyze new concepts and ideas through diverse lenses. Lastly, the highly intensive week allowed me to build a solid network and bond with smart and passionate entrepreneurs from all over Latin America.