MKTG 240:
Marketing Management
The objectives of this course are to introduce students to the substantive and procedural aspects of marketing management and to sharpen skills for critical analytical thinking and effective communication. Specifically, the goals are to introduce students to marketing strategy and to the elements of marketing analysis: customer analysis, competitor analysis, and company analysis; to familiarize students with the elements of the marketing mix (product strategy, pricing, advertising and promotion, and distribution), and to enhance problem solving and decision-making abilities in these operational areas of marketing; and to provide students with a forum (both written and verbal) for presenting and defending their own recommendations, and for critically examining and discussing the recommendations of others.
Units: 3
|
Grading: GSB Letter Graded
2015-2016 Winter
-
MKTG 240 |
3 units |
Class #
45282
|
Section 01 |
Grading: GSB Letter Graded |
CAS
| Students enrolled: 50 / 50
01/04/2016 - 03/11/2016 Mon, Fri 8:30 AM - 9:50 AM at GSB Class of 1968 105 with Gardete, P. (PI)
Instructors: Gardete, P. (PI)
Notes: Students can skip one class without affecting participation grade. Case and Problem Discussion. P/F Not Allowed. Open to MBA1 students. 2 Group Projects/Papers. Capacity limited to 50 students. In-class Final. Mandatory attendance. Absences impact grade. Final 30% Participation 30% Projects/Papers 40%. Not Open to Non-GSB Students.
-
MKTG 240 |
3 units |
Class #
45283
|
Section 02 |
Grading: GSB Letter Graded |
CAS
| Students enrolled: 50 / 50
01/04/2016 - 03/11/2016 Mon, Fri 10:30 AM - 11:50 AM at GSB Class of 1968 105 with Gardete, P. (PI)
Instructors: Gardete, P. (PI)
Notes: Students can skip one class without affecting participation grade. Case and Problem Discussion. P/F Not Allowed. Open to MBA1 students. 2 Group Projects/Papers. Capacity limited to 50 students. In-class Final. Mandatory attendance. Absences impact grade. Final 30% Participation 30% Projects/Papers 40%. Not Open to Non-GSB Students.
-
MKTG 240 |
3 units |
Class #
45284
|
Section 03 |
Grading: GSB Letter Graded |
CAS
| Students enrolled: 72 / 72
01/04/2016 - 03/11/2016 Mon, Fri 1:30 PM - 2:50 PM at GSB Class of 1968 105 with Wheeler, S. (PI)
Instructors: Wheeler, S. (PI)
Notes: Case and Problem Discussion. P/F Not Allowed. Open to MBA1 students. Final 35% Participation 25% Projects/Papers 40%. 2 Group Projects/Papers. In-class Final. Mandatory attendance. Absences impact grade. Not Open to Non-GSB Students.
-
MKTG 240 |
3 units |
Class #
45285
|
Section 04 |
Grading: GSB Letter Graded |
CAS
| Students enrolled: 18
01/04/2016 - 03/11/2016 Mon, Fri 3:00 PM - 4:20 PM at GSB Class of 1968 105 with Wheeler, S. (PI); Anderson-Macdonald, S. (SI)
Instructors: Wheeler, S. (PI); Anderson-Macdonald, S. (SI)
Notes: Case and Problem Discussion. P/F Not Allowed. Open to MBA1 students. Final 35% Participation 25% Projects/Papers 40%. 2 Group Projects/Papers. In-class Final. Mandatory attendance. Absences impact grade. Not Open to Non-GSB Students.
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