printer friendly pageSTRAMGT 315: From Launch to Liquidity
This course considers the challenges faced by start-ups in achieving liquidity. We take the perspectives of organizational behavior, marketing, and finance, and examine forks in the road faced by firms that have already launched products. Marketing topics include how to market firms for sale and calculating the addressable market. Organizational topics include hiring and firing, and the role of founders after sales. Finance topics include how the choice between sale and IPO affects value realized, and private equity exits.
Units: 3
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Grading: GSB Letter Graded
Instructors:
Rauh, J. (PI)
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