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Beating the Market: The Allure of Unintended Value
Aner
Sela
,
Itamar Simonson
,
Ran
Kivetz
Journal of Marketing Research
. December
2013
, Vol. 50, Issue 6, Pages 691-705
Topics
Marketing
The Unexpected Positive Impact of Fixed Goal Structures on Goal Completion
Szu-chi Huang
,
Liyin
Jin
,
Ying
Zhang
Journal of Consumer Research
. December
2013
, Vol. 40, Issue 4, Pages 711-725
Topics
Marketing
Thought calibration: How thinking just the right amount increases one’s influence and appeal
Daniella M.
Kupor
,
Zakary Tormala
,
Michael I.
Norton
,
Derek D.
Rucker
Social Psychological and Personality Science
. September 12,
2013
Topics
Marketing
When contradictions foster persuasion: An attributional perspective
Taly
Reich
,
Zakary Tormala
Journal of Experimental Social Psychology
. May
2013
, Vol 9, Issue 3, Pages 426–439
Topics
Marketing
Bayesian Estimation of Discrete Games of Complete Information
Sridhar Narayanan
Quantitative Marketing and Economics
. March
2013
, Vol. 11, Issue 1, Pages 39-81
Topics
Marketing
All Roads Lead to Rome: The Impact of Multiple Attainment Means on Motivation
Szu-chi Huang
,
Ying
Zhang
Journal of Personality and Social Psychology
. February
2013
, Vol. 104, Issue 2, Pages 236-248
Topics
Marketing
Estimation of Causal Installed Base Effects: A Bias Correction Approach
Sridhar Narayanan
,
Harikesh S. Nair
Journal of Marketing Research
. February
2013
, Vol. 50, Issue 1, Pages 70-94
Topics
Marketing
Some Key Differences between a Happy Life and a Meaningful Life
Jennifer Lynn Aaker
,
Roy F.
Baumeister
,
Kathleen D.
Vohs
,
Emily N.
Garbinsky
Journal of Positive Psychology
.
2013
, Vol. 8, Issue 6, Pages 505-516
Topics
Marketing
Compensatory Nonconformity: Self-Uncertainty and Low Implicit Self-Esteem Increase Adoption and Expression of Minority Opinions
S. Christian Wheeler
,
Kimberly
Rios
,
Dale T. Miller
Journal of Experimental Social Psychology
. November
2012
, Vol. 48, Issue 6, Pages 1300-1309
Topics
Marketing
,
Organizational Behavior
"We” are not the same as “you and I”: Causal effects of minor language variations on consumers’ brand perceptions
S. Christian Wheeler
,
Aner
Sela
,
Gülen
Sarial-Abi
Journal of Consumer Research
. October
2012
, Vol. 39, Issue 3 , Pages 644-661
Topics
Marketing
'We' Are Not the Same as 'You and I': Causal Effects of Minor Language Variations on Consumers’ Attitudes Toward Brands
Aner
Sela
,
S. Christian Wheeler
,
Gülen
Sarial-Abi
Journal of Consumer Research
. October
2012
, Vol. 29, Issue 3, Pages 644-661
Topics
Marketing
Awe Expands People’s Perception of Time and Enhances Well-Being
Jennifer Lynn Aaker
,
Melanie
Rudd
,
Kathleen D.
Vohs
Psychological Science
. October
2012
, Vol. 23, Issue 10, Pages 1130-1136
Topics
Marketing
How Happiness Affects Choice
Jennifer Lynn Aaker
,
Cassie
Mogilner
,
Sepandar D.
Kamvar
Journal of Consumer Research
. August
2012
, Vol. 39, Issue 2, Pages 429-443
Topics
Marketing
So Near and Yet So Far: The Mental Representation of Goal Progress
Szu-chi Huang
,
Ying
Zhang
,
Susan M.
Broniarczyk
Journal of Personality and Social Psychology
. August
2012
, Vol. 103, Issue 2, Pages 225-241
Topics
Marketing
Cultivating Admiration in Brands
Jennifer Lynn Aaker
,
Emily N.
Garbinsky
,
Kathleen D.
Vohs
Journal of Consumer Psychology
. April
2012
, Vol. 22, Issue 2, Pages 191–194
Topics
Marketing
An Empirical Analysis of Individual-Level Casino Gambling Behavior
Sridhar Narayanan
,
Puneet
Manchanda
Quantitative Marketing and Economics
. March
2012
, Vol. 10, Issue 1, Pages 27-62
Topics
Marketing
Not All Selves Feel the Same Uncertainty: Motivated Assimilation to Primes among Individualists and Collectivists
S. Christian Wheeler
,
Kimberly Rios
Morrison
,
Camille S.
Johnson
Social Psychological and Personality Science
. January
2012
, Vol. 3, Issue 1, Pages 118-126
Topics
Marketing
When Others Cross Psychological Distance to Help: Highlighting Prosocial Actions toward Outgroups Encourages Philanthropy
Szu-chi Huang
,
Chiu-chi Angela
Chang
,
Marlone D.
Henderson
Journal of Experimental Social Psychology
. January
2012
, Vol. 48, Issue 1, Pages 220-225
Topics
Marketing
How Does the Variance of Product Ratings Matter?
2012
Topics
Marketing
Motivational Consequences of Perceived Velocity in Consumer Goal Pursuit
Szu-chi Huang
,
Ying
Zhang
Journal of Marketing Research
. December
2011
, Vol.48, Issue 6, Pages 1045-1056
Topics
Marketing
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