For help writing your ads, try visiting our Facebook for Business page and our Ad Policy Examples and Explanations page.

You can read about what some other advertisers have achieved with Facebook Ads on our Facebook Ads Page.

We encourage all advertisers to become fans of the Facebook Marketing Page and the Facebook Ads Page to get examples of what other brands are doing to reach their desired audience.

While you are not guaranteed any number of clicks or impressions, there are often a variety of easy ways to improve your ads. Here are some simple techniques that may help you optimize your ad and increase your return on investment:

Bid Competitively
For any given ad unit, we select the best ad to run based on the cost per click or cost per thousand impressions and ad performance. Therefore, if you are not receiving as many clicks or impressions as you would like, we suggest increasing your maximum cost per click or maximum CPM.

Be Relevant
One way to do this is by targeting users who have Likes and Interests listed in their profile (timeline) that are related to your business. Make sure you are targeting relevant interests, but also think outside the box. Find similar or related interests of users who may not explicitly mention your product but are interested in similar products/services, or the lifestyle or activities you are marketing.

Encourage Action
Make sure that your ad text includes a strong call to action such as "Click Here!" or "Order online today!". By doing so, you are giving the user an idea of what to expect if they click on your ad.

Get Visual
Use relevant and compelling images that directly related to the product/service you are promoting. Make sure this images are eye catching and speak directly to your audience.

Think Simple
Make sure that the landing site you are advertising is easy to navigate and that the landing page presents information related to the ad prominently and clearly.

Rinse, Wash, Repeat
Find what works and what doesn't work continue to iterate on your campaigns. Constantly refresh your creative after a couple of days to ensure that your ads do not become stale. This could be as simple as using a different image or ad title.

We’re always interested in hearing what kinds of experiences our advertisers have had using our system, and in many cases, we’re able to use your success stories as part of our case studies program. These case studies help us highlight best practices to share with other advertisers and are also a great way for you to generate a little extra buzz around your business.

If you’d be interested in having us develop a Facebook Ads case study about your experience, please provide us with a description within 500 words as to how Facebook Ads has helped you in this form. We will be happy to grant you a $50 Facebook Ads coupon if we use your success story.

Please note that we won't be able to respond to other inquiries submitted through that form, so if you have another question about Facebook or Facebook Ads, please return to the Help Center and contact us there.

If your question about best practices for Facebook Ads wasn't answered by the FAQs above, you may want to visit the Facebook Ads Page for additional tips and information, or check out other topics in the Facebook Ads Help Center that may answer your question. If you still aren't able to find the information you're looking for, you can fill out this form to contact the Facebook Ads Team.