Cover of Fumo by Carl Ipsen
Fumo
Italy's Love Affair with the Cigarette
Carl Ipsen

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May 2016
300 pages.
from $24.95

Cloth ISBN: 9780804795463
Paper ISBN: 9780804798396

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For over a century, Italy has had a love affair with the cigarette. Perhaps no consumer item better symbolizes the economic, political, social, and cultural dimensions of contemporary Italian history. Starting around 1900, the new and popular cigarette spread down the social hierarchy and eventually, during the 1960s, across the gender divide. For much of the century, cigarette consumption was an index of economic well-being and of modernism. Only at the end of the century did its meaning change as Italy achieved economic parity with other Western powers and entered into the antismoking era.

Drawing on film, literature, and the popular press, Carl Ipsen offers a view of the "cigarette century" in Italy, from the 1870s to the ban on public smoking in 2005. He traces important links between smoking and imperialism, world wars, Fascism, and the protest movements of the 1970s. In considering this grand survey of the cigarette, Fumo tells a much larger story about the socio-economic history of a society known for its casual attitude toward risk and a penchant for la dolce vita.

About the author

Carl Ipsen is Professor of History at Indiana University. He is the author of Italy in the Age of Pinocchio: Children and Danger in the Liberal Era (2006) and Dictating Demography: The Problem of Population in Fascist Italy (1996).

"A compelling picture of how one of the most widely consumed intoxicants of the twentieth century shaped Italian social life and cultural expression."

—Mary Neuburger, University of Texas at Austin.

"An intoxicating combination of cultural, social, economic, gender, and political history, Fumo tells the fascinating history of smoking in Italy, providing new insights into Italy's transformation over the course of the twentieth century. Delightfully told, it is, like the cigarette itself, hard to put down once begun."

—David I. Kertzer, Pulitzer Prize-winning author of The Pope and Mussolini