Courses

COURSE DESCRIPTION:

More and more people are starting to tap into the barely touched opportunities of Big Data. Supporting marketing campaigns with more market data, understanding and preventing product failures with real-time measures, retaining customers with detailed behavior monitoring, or fighting fraud with real-time analysis of hundreds of millions of transactions are among the many examples of how pervasive data has become across all lines of business. After years of buzz and mixed results, data technology, management techniques, and processes have gained maturity. Data is now more readily accessible to everyone.

In this online course, students will learn how to engage with data and discover concrete and actionable business intelligence techniques to gain immediate control of data and deliver accurate insights, manage change to drive project acceptance, and design lean and sustainable processes. The course will also include detailed case studies and feature expert guest speakers to provide invaluable and fascinating field experience.



WHAT MAKES OUR ONLINE COURSES UNIQUE:

• Course sizes are limited.
  You won't have 5,000 classmates. This course's enrollment is capped at 45 participants.
  
  
• Frequent interaction with the instructor.
  You aren't expected to work through the material alone. Instructors will answer questions and interact with students on the discussion board and through weekly video meetings.
  
  
• Study with a vibrant peer group.
  Stanford Continuing Studies courses attract thoughtful and engaged students who take courses for the love of learning. Students in each course will exchange ideas with one another through easy-to-use message boards as well as optional weekly real-time video conferences.
  
  
• Direct feedback from the instructor.
  Instructors will review and offer feedback on assignment submissions. Students are not required to turn in assignments, but for those who do, their work is graded by the instructor.
  
  
• Courses offer the flexibility to participate on your own schedule.
  Course work is completed on a weekly basis when you have the time. You can log in and participate in the class whenever it's convenient for you. If you can’t attend the weekly video meetings, the sessions are always recorded for you and your instructor is just an email away.
  
  
• Opportunity to earn Continuing Education Units (CEUs).
  Students who take the course for Credit or a Letter Grade will earn CEUs. CEUs allow the student to receive an official transcript and a grade report as proof of completion.
  
  
• This course is offered through Stanford Continuing Studies.
  To learn more about the program, visit our About Us page. For more information on the online format, please visit the FAQ page.