Publications

Beating the Market: The Allure of Unintended Value

Aner Sela, Itamar Simonson, Ran Kivetz

Journal of Marketing Research. December 2013, Vol. 50, Issue 6, Pages 691-705

Topics

Marketing

The Unexpected Positive Impact of Fixed Goal Structures on Goal Completion

Szu-chi Huang, Liyin Jin, Ying Zhang

Journal of Consumer Research. December 2013, Vol. 40, Issue 4, Pages 711-725

Topics

Marketing

Thought calibration: How thinking just the right amount increases one’s influence and appeal

Daniella M. Kupor, Zakary Tormala, Michael I. Norton, Derek D. Rucker

Social Psychological and Personality Science. September 12, 2013

Topics

Marketing

When contradictions foster persuasion: An attributional perspective

Taly Reich, Zakary Tormala

Journal of Experimental Social Psychology. May 2013, Vol 9, Issue 3, Pages 426–439

Topics

Marketing

Bayesian Estimation of Discrete Games of Complete Information

Sridhar Narayanan

Quantitative Marketing and Economics. March 2013, Vol. 11, Issue 1, Pages 39-81

Topics

Marketing

All Roads Lead to Rome: The Impact of Multiple Attainment Means on Motivation

Szu-chi Huang, Ying Zhang

Journal of Personality and Social Psychology. February 2013, Vol. 104, Issue 2, Pages 236-248

Topics

Marketing

Estimation of Causal Installed Base Effects: A Bias Correction Approach

Sridhar Narayanan, Harikesh S. Nair

Journal of Marketing Research. February 2013, Vol. 50, Issue 1, Pages 70-94

Topics

Marketing

Some Key Differences between a Happy Life and a Meaningful Life

Jennifer Lynn Aaker, Roy F. Baumeister, Kathleen D. Vohs, Emily N. Garbinsky

Journal of Positive Psychology. 2013, Vol. 8, Issue 6, Pages 505-516

Topics

Marketing

Compensatory Nonconformity: Self-Uncertainty and Low Implicit Self-Esteem Increase Adoption and Expression of Minority Opinions

S. Christian Wheeler, Kimberly Rios, Dale T. Miller

Journal of Experimental Social Psychology. November 2012, Vol. 48, Issue 6, Pages 1300-1309

Topics

Marketing, Organizational Behavior

"We” are not the same as “you and I”: Causal effects of minor language variations on consumers’ brand perceptions

S. Christian Wheeler, Aner Sela, Gülen Sarial-Abi

Journal of Consumer Research. October 2012, Vol. 39, Issue 3 , Pages 644-661

Topics

Marketing

'We' Are Not the Same as 'You and I': Causal Effects of Minor Language Variations on Consumers’ Attitudes Toward Brands

Aner Sela, S. Christian Wheeler, Gülen Sarial-Abi

Journal of Consumer Research. October 2012, Vol. 29, Issue 3, Pages 644-661

Topics

Marketing

Awe Expands People’s Perception of Time and Enhances Well-Being

Jennifer Lynn Aaker, Melanie Rudd, Kathleen D. Vohs

Psychological Science. October 2012, Vol. 23, Issue 10, Pages 1130-1136

Topics

Marketing

How Happiness Affects Choice

Jennifer Lynn Aaker, Cassie Mogilner, Sepandar D. Kamvar

Journal of Consumer Research. August 2012, Vol. 39, Issue 2, Pages 429-443

Topics

Marketing

So Near and Yet So Far: The Mental Representation of Goal Progress

Szu-chi Huang, Ying Zhang, Susan M. Broniarczyk

Journal of Personality and Social Psychology. August 2012, Vol. 103, Issue 2, Pages 225-241

Topics

Marketing

Cultivating Admiration in Brands

Jennifer Lynn Aaker, Emily N. Garbinsky , Kathleen D. Vohs

Journal of Consumer Psychology. April 2012, Vol. 22, Issue 2, Pages 191–194

Topics

Marketing

An Empirical Analysis of Individual-Level Casino Gambling Behavior

Sridhar Narayanan, Puneet Manchanda

Quantitative Marketing and Economics. March 2012, Vol. 10, Issue 1, Pages 27-62

Topics

Marketing

Not All Selves Feel the Same Uncertainty: Motivated Assimilation to Primes among Individualists and Collectivists

S. Christian Wheeler, Kimberly Rios Morrison, Camille S. Johnson

Social Psychological and Personality Science. January 2012, Vol. 3, Issue 1, Pages 118-126

Topics

Marketing

When Others Cross Psychological Distance to Help: Highlighting Prosocial Actions toward Outgroups Encourages Philanthropy

Szu-chi Huang, Chiu-chi Angela Chang , Marlone D. Henderson

Journal of Experimental Social Psychology. January 2012, Vol. 48, Issue 1, Pages 220-225

Topics

Marketing

How Does the Variance of Product Ratings Matter?

2012

Topics

Marketing

Motivational Consequences of Perceived Velocity in Consumer Goal Pursuit

Szu-chi Huang, Ying Zhang

Journal of Marketing Research. December 2011, Vol.48, Issue 6, Pages 1045-1056

Topics

Marketing

Search Google Appliance

Section menu

You are here

Topics

Topics

Topics

Topics

Topics

Topics

Topics

Topics

Topics

Topics

Topics

Topics

Topics

Topics

Topics

Topics

Topics

Topics

Topics

Topics