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Rihanna and Kylie Jenner Are Boosting Puma's Sales

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Published on Apr 29, 2016

Puma's ongoing collaboration with Rihanna, and it's recent partnership with Kylie Jenner, are really paying off for the brand. In the first three months of 2016, Puma's currency-adjusted sales have increased by 7.3 percent to €852 million, which is approximately $973 million, according to Fashionista.

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