Resources and guidelines for visual communication
These resources and guidelines were designed to assist the Stanford community to effectively and consistently build and protect the university’s brand through visual communication.
Quick tasks
Web & Mobile
Color
Merchandise
Department Branding
Stationery
Documents
Social Media
Photography
Typography
Name & Emblems
Policies
Support
About the Identity Toolkit
Protecting Stanford
Stanford’s name, logo, and iconic images are protected by trademark. As a nonprofit organization, Stanford’s identity and resources may only be used in support of Stanford’s academic and research mission. Stanford may not endorse or appear to endorse any outside entities.
Guideline: Stanford Trademark and Licensing Use
Promoting Stanford
The Stanford Identity Toolkit represents a partnership between the Office of the Provost, University Communications and Trademark Licensing. We are committed to equipping the members of the Stanford community with guidelines and resources for visual communication in order to help tell the Stanford story well.
Contacts
Visual identity: John Holleman
Trademark Licensing: trademarks@stanford.edu
Recent changes to the Identity Toolkit
Added uncoated CMYK value for Cardinal Red
Redesigned and reorganized Identity Toolkit site
Merchandise link added to Applying the Identity
Rewritten guidelines on Department Signatures