5/30/2014 – Rethinking the Traditional Retirement Community

While many older residents prefer restricted neighborhoods for privacy and quiet, developers have been forced to offer features that are suitable for increasingly active customers who want more variety. “Today people do not want a geezer ghetto,” said Margaret Wylde, president of ProMatura Group, a market research firm in Oxford, Miss., that specializes in older consumers. “Buyers want an active environment with walking trails and easy access to amenities outside the community.”

Read the full article at The New York Times.