J. C. Penney Company, Inc. is a holding company. The Company's operating subsidiary is J. C. Penney Corporation, Inc. (JCP). The Company's business consists of selling merchandise and services to consumers through its department stores and its Website at jcpenney.com, which utilizes optimized applications for desktop, mobile and tablet devices. The Company's department stores and Website serves the same type of customers, its Website offers virtually the same mix of merchandise as its in store assortment along with other extended categories that are not offered in store, and its department stores accept returns from sales made in stores and through its Website. Its online customer purchases by direct shipment to the customer from its distribution facilities and stores or from its suppliers' warehouses and by in store customer pick up. It sells family apparel and footwear, accessories, fine and fashion jewelry, beauty products through Sephora inside JCPenney and home furnishings.