Participants from the Stanford Ignite Post-9/11 Veterans program
Stanford Ignite – Post-9/11 Veterans

You are here

› › › › Stanford Ignite – Post-9/11 Veterans --- curriculum

Curriculum

Learn from Stanford GSB faculty what it takes to formulate, develop, and commercialize new ideas.

Leveraging Stanford’s deep connection to Silicon Valley, Stanford Ignite - Post-9/11 Veterans exposes participants to leading-edge research and frameworks in areas that span all business operations.

Program Highlights

  • Business Models: Gain an introduction to the process of business model development through a case-study analysis from a variety of industries
  • Marketing: Find out how market research enables participants to better understand customer needs, hone in on unmet client expectations and validate hypotheses about the market.
  • Product-Market Fit: Explore how consumers evaluate fit between company offerings and their needs, both functional and symbolic.
  • Accounting and Financial Statements: Dive deep into the elements of the financial reporting environment and the role of the primary financial statements to identify key relations among them.
  • Pricing: Learn more about the unifying framework for value-based pricing, which focuses on understanding the economic value created by a company’s product or service to its target markets.
See All Application Requirements

Contact

Bryan Hiraki

Associate Director, Ignite Programs
Executive Education
+1 (650) 723-3341
Email

Consistent with its non-discrimination policy, Stanford’s programs are open to participants regardless of race, color, national or ethnic origin, sex, age, disability, religion, sexual orientation, gender identity or expression, veteran status, marital status or any other characteristic protected by applicable law.