You are here

› › Stephanie M. Tully

Stephanie M. Tully
Stephanie M. Tully
Assistant Professor, Marketing
Contact Info
+1 (650) 497-5938
Email
Twitter
StephanieM.Tully
Assistant Professor of Marketing
Academic Area: 
Marketing

Bio

Stephanie Tully is Assistant Professor of Marketing at Stanford University. She holds a Ph.D. in Marketing from New York University’s Stern School of Business. She examines financial decision making and the influence of consumers’ financial situation on their preferences and decisions. In addition, she explores how and why consumers purchase experiences as well as factors that influence consumers’ evaluation of their experiences. Much of her research examines the intersection of these two research areas. Her research has been published in the Journal of Consumer Research, Journal of Experimental Psychology: General, Journal of Personality and Social Psychology, and the Journal of Retailing. Her research has been awarded honorable mention for the Robert Ferber Award and winner of the Society for Consumer Psychology’s dissertation proposal competition. She is on the editorial review board for Journal of Consumer Research and is an ad hoc reviewer for several journals including Journal of Marketing Research, Journal of Consumer Psychology, and International Journal of Research in Marketing. 

Academic Degrees

  • PhD, Marketing, New York University, 2015
  • MPhil, Marketing, New York University, 2014
  • BS, Business Administration, University of San Francisco, 2005

Academic Appointments

  • Assistant Professor of Marketing, University of Southern California, Marshall School of Business, 2015-2019

Awards and Honors

  • Robert Ferber Award (best interdisciplinary dissertation article published in the latest volume of JCR), Honorable Mention, 2016
  • Milton Reynolds Fellowship, 2014-2015
  • AMA Sheth Consortium Fellow, 2014
  • Society for Consumer Psychology Dissertation Proposal Competition, Winner, 2013
  • NYU-Stern Letter of Commendation for Teaching Excellence, 2013
  • Doctoral Fellowship in Marketing, 2010-2014
  • Nominee for valedictorian, McLaren School of Business, University of San Francisco, 2005
  • Beta Gamma Sigma, 2005
  • University Scholar (academic scholarship award), University of San Francisco, 2001-2005

Publications

Journal Articles

Too Constrained to Converse: The Effect of Financial Constraints on Word of Mouth
Stephanie M. Tully, Anna Paley, Eesha Sharma. Journal of Consumer Research . February 2019, Vol. 45, Issue 5, Pages 889-905.
Context-Dependent Drivers of Discretionary Debt Decisions: Explaining Willingness to Borrow for Experiential Purchases
Stephanie M. Tully, Eesha Sharma. Journal of Consumer Research. February 2018, Vol. 44, Issue 5, Pages 960-973.
Forgetting to Remember Our Experiences: People Overestimate How Much They Will Retrospect About Personal Events
Stephanie M. Tully, Tom Meyvis. Journal of Personality and Social Psychology. December 2017, Vol. 113, Issue 6, Pages 878-891.
Questioning the End Effect: Endings Are Not Inherently Over-Weighted in Retrospective Evaluations of Experiences
Stephanie M. Tully, Tom Meyvis. Journal of Experimental Psychology: General. May 2016, Vol. 145, Issue 5, Pages 630-642.
Seeking Lasting Enjoyment with Limited Money: Financial Constraints Increase Preference for Material Goods over Experiences
Stephanie M. Tully, Hal E. Hershfield, Tom Meyvis. Journal of Consumer Research. June 2015, Vol. 42, Issue 1, Pages 59-75.
The Role of the Beneficiary in Willingness to Pay for Socially Responsible Products: A Meta-analysis
Stephanie M. Tully, Russell S. Winer. Journal of Retailing. June 2014, Vol. 90, Issue 2, Pages 255-274.

Working Papers

A New Perspective on the Relationship Between Scarcity and Intertemporal Choices
Eesha Sharma, Stephanie M. Tully, Xiang Wang2019
Not All Debt is Created Equal: On the Mental Accounting of Debt Forms
Sharma Eesha, Stephanie M. Tully, Cynthia Cryder2019
Searching for Superman: Financial Deprivation and Interest in Superheroes.
Stephanie M. Tully, Eesha Sharma, Gil Appel2019
The Charitable Giving of Happiness”
Stephanie M. Tully, Elisa Solinas, Eesha Sharma2019
The Effect of Payment Frequency on Spending Behavior
Stephanie M. Tully, Wendy de la Rosa2019
There’s No I in Expectations: The Effect of Expectations as Reference Points on Evaluations of Experiential Purchases
Stephanie M. Tully, Amar Cheema, On Amir, Davide Prosperpio2019

Teaching

Degree Courses

2019-20

MKTG 240: Marketing Management

The objectives of this course are to introduce students to the substantive and procedural aspects of marketing management and to sharpen skills for critical analytical thinking and effective communication. Specifically, the goals are to introduce...