Friday, June 19, 2015
Get a deeper, more conversational dive into the big issues affecting travel. Listen and subscribe to the weekly Skift Podcast.
In the digital age of limitless choices, consumer decision making has become even more difficult. Behavioral economics, the study of how and why we make choices, can teach travel marketers new ways to understand travel bookers and new tactics to guide them towards making purchasing decisions. Download this report for FREE!
Traditional travel media has been upended in recent years and so has the massive PR machine that touches every part of the travel industry. Understand the changes by listening to this episode of the Skift Podcast.
Over the past ten years, digital video has matured and permeated the social sharing and mobile viewing environments. As ad products evolve to make video more interactive and audience more targetable, travel brands need to rethink their content mix to stay relevant.
Airbnb’s capability for growth is much greater than any traditional hotel chain but it can also disappear faster than you can type “enforcement of municipal zoning and/or condo board rules.”
— Jason Clampet