Measure your ads
Find the Facebook ad measurement solution that's right for your business.
Go to Ads ManagerOur measurement solutions are organized by objective to give you the business insights that matter most
Audience Outcomes
Measure reach, frequency, targeting and cross-device performance to understand and optimize how you connect with your audience.
On Facebook
Ads reporting
Use Ads Manager, Power Editor and the Ads Insights API to understand the business impact of the ads you serve on Facebook, Instagram and Audience Network with easy-to-read, insightful reports.
Split testing
Use A/B tests to determine which ad strategies perform best and find ways to improve your future campaigns. Your results are based on the actions of real people instead of cookie tracking.
Audience Insights
Learn more about your target audience on Facebook so you can create more relevant content.
Off Facebook
Cross-publisher reach reporting
Measure the reach and frequency of your ad campaigns across publishers, devices, applications and browsers. See how many people saw your ads, how often they saw them and how much each publisher contributed to overall reach.
With Partners
Viewability verification
Measure and verify attention metrics for Facebook and Instagram ads with the help of trusted third-party verification tools.
Nielsen DAR & TAR
Measure and compare the audiences you reach in your online and TV campaigns.
Digital Ad Ratings (DAR) gives you reach, frequency and GRP data comparable to Nielsen's TV ratings.
Total Ad Ratings (TAR) combines DAR insights with TV ratings data to determine campaign GRPs for TV+online and your overall campaign.
Brand outcomes
Measure ad awareness, ad recall, brand awareness and brand perception to find out how your media spend directly impacts your business reputation.
Brand Lift
Clicks and likes aren't always the best way to measure how ads impact your brand. Brand Lift helps you measure ads more effectively by polling responses from people who saw your ads and comparing them with responses from people who didn't.
Estimated Ad Recall Lift (People)
Optimize your creative strategies and targeting choices with insights gleaned from measuring recall for ads on Facebook or Instagram.
Sales Outcomes
Measure leads, installs, purchases, conversions, ROI and more to learn how your marketing decisions directly impact your sales goals.
On Facebook
Conversion reporting
Measure ads served on Facebook, Instagram and Audience Network for their ability to drive online conversions, offline sales and in-store visits.
Conversion Lift
Learn the exact value of your cross-device Facebook, Instagram and Audience Network ads by uncovering the additional conversions your campaign drove online, offline and in mobile apps.
Partner Lift
Use a third-party, Facebook-powered ROI measurement solution to measure your lift in sales.
On & off Facebook
Cross-publisher campaign reporting
Understand and compare the value of your cross-publisher campaigns across browsers and devices.
Cross-publisher attribution reporting
Measure campaign value across your digital media plan with people-based attribution solutions that cover cross-device conversions, paths to conversion and attribution models like Last-Touch, Even-Credit, Time-Decay and more.
Reach out to your account representative for more details.
With Partners
Multi-touch attribution
Work with our third-party measurement partners to understand performance by channel and compare value across all your digital marketing.
Marketing-mix modeling
Measure and compare the effectiveness of your marketing channels for their contribution to sales, efficiency and ROI.
Mobile measurement partners
Measure your Facebook mobile app campaigns with our third-party partners to understand how Facebook drives installs and revenue compared to the ad networks you work with.
Partner Lift
Measure sales lift using a third-party ROI solution.
See how your Facebook ads are performing.
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