The Business of Sports: Text and Cases on Strategy and Management

The book explores key decisions made by managers on the business side of sports, highlighting the diverse nature of these decisions and the financial and other issues at stake. It draws on the business of sports classes taught at Stanford GSB by George Foster and Bill Walsh, and at Harvard by Stephen Greyser, each with an interactive component that draws guests from the sports world. Foster and Walsh also teach the NFL-Stanford Executive Program for football executives. The book includes a number of cases and is designed to provide faculty members with materials to develop similar courses. The cases include discussions of major league soccer, the Boston Red Sox’s Fenway Park, the pros and cons of hiring a sports agent, Magic Johnson’s endorsement deals, and the Women’s NBA. Each individual case is followed by discussion questions.